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ManagerFull-timeGoAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Manager to join PermitFlow, an applied AI company serving the nation's builders. This role involves owning how PermitFlow is positioned, messaged, and brought to market across multiple products. You will be a core strategic partner to Sales and Product, with a direct line to leadership and the autonomy to shape how a category gets defined from the ground up.
Key Responsibilities
- →Own Positioning & Messaging: Develop sharp, differentiated value propositions and ICP-specific narratives that make PermitFlow's AI capabilities compelling across verticals and buyer segments.
- →Drive GTM Strategy: Connect market dynamics, customer insights, and product capabilities into go-to-market strategies that drive adoption and growth.
- →Lead Product Launches: Own end-to-end launches from positioning to execution that generate pipeline, accelerate adoption, and feel like moments.
- →Build Sales Enablement: Create the assets Sales needs to close: one-pagers, pitch decks, battle cards, landing pages, and case studies.
- →Own Competitive Intelligence: Maintain a living view of the competitive landscape through win/loss analysis and field-ready intel that keeps Sales sharp.
- →Develop Customer & Buyer Insights: Conduct customer interviews, synthesize data, and build deep persona understanding that shapes everything we put into market.
- →Support Expansion & Advocacy: Partner with CS and Account Management to develop retention messaging, customer references, and stories that accelerate new deals and deepen existing ones.
- →Build Category Leadership: Establish PermitFlow as the defining voice in AI-powered pre-construction through thought leadership, analyst relationships, trade placements, and demand gen content.
Requirements
- ✓Proven Experience: 4+ years in product marketing, ideally in B2B SaaS, a startup, or a scale-up environment.
- ✓Clear, Compelling Writer: Translate complex products and workflows into messaging that sticks.
- ✓Hands-On Builder: Fluent in the full GTM toolkit (positioning frameworks, launch playbooks, sales enablement, and lifecycle content) and you make the assets yourself.
- ✓Strong Cross-Functional Collaborator: Work closely with Sales, CS, and Product to align and execute.
- ✓Customer-Obsessed and Data-Driven: Run customer interviews, extract insight from win/loss data, turn customer language into positioning, and use metrics to decide what to do next.
- ✓Comfortable with Ambiguity: Energized by speed; you move fast, test ideas, and iterate.
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