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SeniorFull-time
Salary Range
$110,000 - $120,000 /year
About the Role
We are seeking a results-driven, data-oriented Marketing Manager to drive and execute marketing strategy in alignment with sales objectives. This role reports directly to the VP of Sales and plays a critical role in generating top-of-funnel leads, increasing pipeline growth, and supporting revenue expansion.
Key Responsibilities
- →Develop and execute marketing campaigns to generate top-of-funnel leads and drive pipeline growth
- →Support and optimize lead nurturing strategies aligned with the sales funnel
- →Partner closely with the VP of Sales and sales team to align marketing efforts with revenue goals
- →Implement and manage Account-Based Marketing (ABM) initiatives targeting high-value prospects
- →Manage website updates and CMS optimization
- →Create and oversee content development including case studies, blog posts, webinars, and events
- →Ensure consistent messaging across marketing channels
- →Manage and optimize CRM and marketing automation platforms
- →Utilize ABM tools to identify and engage target accounts
- →Track, measure, and report on campaign performance
- →Analyze data and make performance-based optimizations to improve ROI
- →Build dashboards and reporting to provide visibility into marketing impact on pipeline
- →Work closely with the sales team to support pipeline development and opportunity progression
- →Align messaging and targeting strategies with sales priorities
- →Support trade shows, partner events, and industry marketing initiatives
Requirements
- ✓3–6 years of B2B marketing experience
- ✓Proven experience generating top-of-funnel leads and driving pipeline growth
- ✓Experience collaborating closely with a sales team and supporting a sales funnel
- ✓Strong project management skills with the ability to manage multiple initiatives simultaneously
- ✓Data-driven mindset with demonstrated ability to analyze performance metrics and optimize campaigns
- ✓Experience with CRM and/or marketing automation platforms
- ✓Preferred
- ✓Experience with Account-Based Marketing (ABM) strategies and tools
- ✓Experience managing website content and CMS platforms
- ✓Experience developing case studies, webinars, and event marketing campaigns
- ✓ERP industry knowledge or exposure to Sage and/or Acumatica
What We’re Looking For
- ✓Highly organized and detail-oriented
- ✓Strategic thinker with strong execution skills
- ✓Collaborative team player with strong communication skills
- ✓Comfortable in a fast-paced, growth-oriented environment
- ✓Results-focused and accountable for performance outcomes
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