Loading...
ManagerFull-timeAWSGitGo
Salary Range
$118,800 - $141,600 /year
About the Role
We are looking for an Account-Based Marketing Specialist to join the Digital Marketing team at Plaid. This role will lead the strategy and execution of account-based marketing (ABM) to drive high-quality pipeline and revenue for priority segments.
Key Responsibilities
- →Own the end-to-end account-based marketing (ABM) strategy for priority segments and accounts
- →Translate go-to-market priorities into strategic campaigns
- →Define account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
- →Lead digital ABM execution across paid social, display, and other account-based channels
- →Collaborate with other Digital Marketing team members to develop and apply insights across ABM programs
- →Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys
- →Establish operating processes and communication frameworks to align Marketing and Sales around ABM
- →Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue
Requirements
- ✓5+ years of experience in B2B marketing, with direct ownership of account-based marketing or account-centric demand programs
- ✓Experience in fintech or startup environments, preferred
- ✓Proficiency in any data visualization tool
- ✓Ability to translate performance data into clear insights and recommendations for stakeholders
- ✓Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
- ✓Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
- ✓Demonstrated ability to build cross-functional partnerships
- ✓Solution-oriented, proactive mindset and ability to thrive in ambiguity
