Loading...
ManagerFull-timeAWSGit
Salary Range
$118,800 - $141,600 /year
About the Role
As a member of the Digital Marketing team at Plaid, you will lead the strategy and execution of high-impact paid campaigns across various channels to drive qualified pipeline and revenue. This role involves managing multi-million-dollar media budgets and working closely with Product Marketing and Sales teams.
Key Responsibilities
- →Define Plaid’s digital marketing strategy across varying campaign types, including content, events, webinars, and thought leadership
- →Plan, execute, and optimize paid digital campaigns across channels
- →Operationalize paid media budget, managing investment and performance against pipeline goals
- →Define audiences, messaging frameworks, and campaign objectives in close partnership with Product Marketing
- →Partner with Sales and Revenue teams to ensure digital marketing performance translates into actionable pipeline and revenue
- →Establish and execute a test-and-learn and optimization roadmap to continuously improve campaign effectiveness
- →Measure, analyze, and communicate performance, connecting digital results to business impact
- →Contribute to the long-term vision and roadmap for digital marketing at Plaid, shaping how the program scales
Requirements
- ✓5+ years of experience in B2B marketing, with direct ownership of digital marketing program
- ✓Content strategy experience, preferred
- ✓Experience in fintech or startup environments, preferred
- ✓Proficiency in Tabaleau or other data visualization tools
- ✓Ability to translate performance data into clear insights and recommendations for stakeholders
- ✓Proven track record of executing digital campaigns that influenced pipeline and/or revenue outcomes
- ✓Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
- ✓Demonstrated ability to build cross-functional partnerships
- ✓Solution-oriented, proactive mindset and ability to thrive in ambiguity
