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Mid LevelFull-time
Salary Range
$22,950 - $31,050 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a proactive CRM Manager to join our team. This role focuses on managing CRM strategy and leading engagement activities.
Key Responsibilities
- →Support and assist the Head of CRM in all duties and responsibilities, acting as deputy when required.
- →Serve as the primary point of contact for campaign briefs, ensuring clarity and timely execution.
- →Lead, mentor, and develop junior CRM executives, fostering growth and performance excellence.
- →Manage the end-to-end multi-channel CRM process, including quality assurance and performance evaluation.
- →Drive conversion of registered customers into paying customers, optimizing engagement strategies.
- →Implement and maintain automated lifecycle campaigns to reduce churn and maximize player value.
- →Plan and execute promotional calendars and CRM strategies, aligning with stakeholders and budget requirements.
- →Collaborate closely with technical, product, QA, and customer service teams to ensure seamless delivery.
- →Oversee CRM bonus costs, ensuring optimal resource allocation for campaigns.
- →Ensure all CRM activities comply with industry regulations, licensing requirements, and responsible gaming policies.
- →Coordinate with relevant departments to deliver high-quality campaigns, boosting loyalty and revenue from existing customers.
- →Maintain brand tone and deliver exceptional customer service across all CRM touchpoints.
- →Stay informed on market standards and retention trends, applying best practices to enhance performance.
- →Achieve monthly retention performance targets, driving measurable results.
- →Analyze customer data and recommend actionable strategies to achieve desired outcomes.
- →Track key performance indicators and report campaign results to stakeholders with clear insights.
- →Produce regular and ad-hoc performance analyses (daily, monthly, quarterly, annual) on CRM operations, making recommendations to maximize revenue potential.
Requirements
- ✓Experience in CRM management and team leadership.
- ✓Strong understanding of multi-channel CRM processes.
- ✓Ability to develop and execute CRM strategies.
- ✓Knowledge of industry regulations and responsible gaming policies.
Free to sign up. Takes 30 seconds.
About Playtech
Playtech is a leading international technology company specializing in the development of software solutions for the online gaming and betting industries. Founded in 2001 and headquartered in Gibraltar, with operations spanning across Europe, North America, and Asia, Playtech has established itself as a pioneer in the digital entertainment sector. The company leverages cutting-edge technology to power a diverse range of gaming platforms, catering to both operators and players worldwide. Its innovative approach has positioned it as a key player in an industry that continues to evolve rapidly with advancements in digital technology and changing consumer preferences. Playtech offers a comprehensive suite of products and services, including online casino platforms, sports betting systems, poker software, and bingo solutions, all designed to deliver seamless and engaging user experiences. Key features of their offerings include advanced security protocols, customizable interfaces, and integrated payment solutions that ensure smooth transactions. The company primarily targets online gaming operators, casinos, and sportsbooks, providing them with the tools to compete effectively in a crowded market. Additionally, Playtech’s white-label solutions allow partners to launch their own branded platforms quickly, reducing time-to-market and operational costs. Over the years, Playtech has achieved significant milestones, including the development of the world’s first online casino platform and the acquisition of numerous industry leaders, which has expanded its market reach and technological capabilities. The company is renowned for its commitment to responsible gaming and regulatory compliance, ensuring that its solutions adhere to the highest standards of fairness and security. Playtech’s unique value proposition lies in its ability to combine innovative technology with a deep understanding of the gaming industry, enabling it to deliver scalable and reliable solutions that drive growth for its clients.
