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Entry LevelFull-time
Salary Range
$26,010 - $35,190 /year
This salary is estimated based on similar roles. The actual salary may vary.
Key Responsibilities
- →Research & Spot Trends: Identify emerging fashion trends through research and translate them into commercially viable concepts for Primark’s ranges.
- →Support Range Development: Assist the Designer in building impactful, trend-led product ranges that balance creativity and commerciality.
- →Collaborate Across Teams: Work closely with Designers, Buyers, and Merchandisers to ensure creative vision is executed and aligned with brand strategy.
- →Manage Design Process: Track design updates, maintain critical path timelines, and prepare trend and design files for presentations and supplier meetings.
- →Analyse Performance: Review past range performance with Buying and Merchandising teams to inform future design decisions.
- →Ensure Commercial Awareness: Understand cost implications, competitor activity, and how trends influence sales to support profitable product development.
- →Key Interactions and Engagements as part of this role:
- →As Assistant Designer you will report directly to a Designer. You will work closely with Primark’s Buying and Merchandising teams, as well as collaborating with Design teams across all product categories to ensure alignment and a unified Design vision across our brand. You will also be expected to represent your product categories on working groups and forums across departmentally.
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About Primark
Primark is a leading international retailer specializing in fast fashion, offering a wide range of clothing, accessories, and home goods at affordable prices. Founded in Dublin, Ireland, in 1969 as Penneys, the company rebranded to Primark outside of the United States to expand its global footprint. Today, Primark operates hundreds of stores across Europe and the United States, catering to budget-conscious consumers who seek trendy, high-quality products without compromising on style. The brand has built a reputation for its efficient supply chain and commitment to ethical sourcing, making it a staple in the fast-fashion industry. Primark’s product lineup includes apparel for men, women, and children, as well as footwear, beauty items, and home décor, all designed to reflect current fashion trends at accessible price points. Key features of Primark’s offerings include frequent style updates, durable materials, and a focus on value-driven design. The retailer targets young adults, families, and fashion enthusiasts who prioritize affordability and variety. By maintaining a fast-paced inventory turnover and leveraging in-house design teams, Primark ensures its customers can consistently find the latest trends at competitive prices. Notable achievements include Primark’s rapid expansion into new markets and its recognition as one of the world’s most valuable fashion brands. The company has also made significant strides in sustainability, implementing initiatives to reduce waste and improve ethical labor practices. Primark’s unique value proposition lies in its ability to deliver high-fashion aesthetics at low prices, supported by a customer-centric approach that emphasizes accessibility and trend relevance. This combination has solidified its position as a dominant player in the fast-fashion sector.
