Italy Senior Marketing Manager at Primark

About the Role

We are seeking a professional to deliver full-funnel marketing campaigns in Italy. This role involves coordinating across multiple teams to ensure integrated delivery and cultural relevance in all communications.

Key Responsibilities

• →Work closely with the central team in Dublin & support the planning and execution of market-wide, full-funnel marketing campaigns in Italy ensuring an Italian point of view is within all comms development
• →Coordinate across brand, media, creative, PR, retail, and digital teams to ensure integrated delivery
• →Localise global campaign assets for the Italian market, ensuring cultural relevance and fashion credibility
• →Manage timelines, campaign calendars, and cross-functional communication throughout the campaign period
• →Liaise with local retail and store teams to bring campaigns to life in-store and support retail activation
• →Track campaign results across awareness, engagement, traffic, and conversion metrics
• →Support the centralised digital team in the planning, execution and optimisation of digital marketing campaigns across paid social, search, display, and video
• →Own the localised media budget and media agency to ensure best-in-class performance
• →Develop local campaign briefs that reflect brand tone, fashion trends, and local market insights
• →Support the centralised digital team in coordinating content updates across product pages, homepages, and editorial sections
• →Support with onsite storytelling for product launches, seasonal campaigns, and fashion edits
• →Work with the digital team to analyse traffic, onsite behaviour, and conversion data translating it locally to educate teams
• →Working with the central team, track and report on marketing KPIs using analytics tools
• →Building and holding a tight relationship with our central insight team to ensure all marketing is tracking towards our long term brand health goals
• →Prepare performance insights and recommendations for the wider Italian and centralised marketing teams
• →Monitor competitor activity and industry trends, especially within affordable fashion and family fashion retail
• →Plan & execute PR initiatives, influencer activity, events, and seasonal campaign launches
• →Ensure all marketing materials are on-brand, cohesive, and fashion-credible
• →Collaborate with local retail teams to support in-store marketing needs and align on key campaign moments