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ManagerFull-timeAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Performance Marketing Manager to join Profound, where you will own paid media execution across multiple channels including Google, LinkedIn, YouTube, and Meta. This role involves building, optimizing, and scaling campaigns that drive pipeline for the company.
Key Responsibilities
- →Own execution across all paid channels including Google Ads for search, display, and YouTube, LinkedIn Ads, Meta, and emerging platforms
- →Build and manage campaigns end to end, from account structure and audience targeting to creative implementation and bid optimization
- →Partner with the Demand Generation Manager to translate campaign strategies and account-based marketing plays into paid media tactics
- →Manage and optimize budgets across channels, reallocating spend based on performance and pipeline impact
- →Run rigorous A/B and multivariate tests on creative, copy, audiences, and landing pages to continuously improve results
- →Own reporting and analytics for paid channels by building dashboards, tracking KPIs, and surfacing insights that inform strategy
- →Work with creative, content, and product marketing teams to brief and iterate on ad creative, ensuring assets are optimized for each platform
- →Stay current on platform changes, new ad formats, and best practices
- →Ensure tracking, attribution, and integrations such as HubSpot and GA4 are properly configured to measure true impact
Requirements
- ✓3 or more years of hands-on experience running B2B paid media campaigns with proven results in pipeline and revenue contribution
- ✓Deep proficiency in Google Ads and LinkedIn Ads, with experience in YouTube, Meta, or programmatic as a plus
- ✓Strong understanding of the B2B buyer journey and how paid media fits into a broader demand generation strategy
- ✓Clear communicator who can explain performance, trade-offs, and recommendations to non-experts
- ✓Experience working with or managing paid agencies and ability to get strong outcomes from external partners
- ✓Comfortable working in HubSpot or similar CRMs or marketing automation platforms and understanding how paid connects to lifecycle and pipeline
- ✓Proactive and ownership-oriented, consistently identifying opportunities to optimize without being told
- ✓Experience marketing to SEO, marketing, or martech buyers
Free to sign up. Takes 30 seconds.
