Global Customer Marketing Manager at QADInc

QAD is seeking a Global Customer Marketing Manager to drive cross-sell, upsell, and expansion revenue across our existing customer base. This role is virtual first, EMEA based and reports to the Director of Global Revenue Marketing. This role is part of the Global Revenue Marketing team and works closely with the broader Revenue Marketing organization to align on strategy, execution, and pipeline contribution. This role is responsible for developing and executing customer marketing strategies that increase product adoption, expand wallet share, and support retention across QAD’s manufacturing solutions portfolio, including but not limited to QAD Adaptive and Champion AI. You will partner closely with Customer Success, Sales, Business Development, and Product Marketing to deliver targeted, data-driven campaigns that generate expansion pipeline and measurable revenue impact. This role will also support the planning and execution of global customer events, including flagship programs like Champions of Manufacturing, with a strong focus on driving customer engagement and event registrations. This is a fully remote role based in either Madrid or Barcelona. What you’ll do:    •    Own the global customer marketing strategy focused on cross-sell, upsell, and retention    •    Build and execute integrated campaigns (email, digital, webinars, events) targeting installed base segments    •    Partner with Customer Success and Sales to identify expansion opportunities and align on account priorities    •    Collaborate closely with the Revenue Marketing team to ensure alignment on global campaigns, messaging, and pipeline goals    •    Drive programs such as customer lifecycle marketing, adoption campaigns, and expansion plays    •    Support and help execute customer conferences and flagship events (e.g., Champions of Manufacturing), with a focus on driving registrations and attendance from the installed base    •    Develop segmentation and targeting strategies by industry, product usage, and customer maturity    •    Deliver against pipeline and revenue targets tied to expansion (Sales Accepted Opportunities, pipeline contribution)    •    Maintain a relentless focus on pipeline performance, tracking opportunities from campaign inception through to revenue    •    Analyze where opportunities are stalling or falling through the funnel, and proactively implement actions with Sales and Customer Success to improve conversion and progression    •    Drive pipeline hygiene and SLA accountability, ensuring timely follow-up, clear stage progression, and accurate data capture across all customer marketing-generated opportunities    •    Monitor performance through weekly reporting, optimizing spend and campaign effectiveness    •    Collaborate with Marketing Ops and RevOps on data, reporting, and campaign execution. Build dashboards and insights to track customer engagement, expansion rates, and ROI    •    Work with Localization teams to adapt messaging and programs across regions