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SeniorFull-time
Salary Range
$61,051 - $82,599 /year
This salary is estimated based on similar roles. The actual salary may vary.
GLOBAL PARTNERSHIPS (TOP DOWN – BOTTOM UP APPROACH)
You’ll lead trade marketing strategies and activations for key global accounts while building strong relationships with marketing stakeholders across target accounts and their main international franchise groups. You’ll help shape new global partnership marketing frameworks and collaborate on strategic planning to align priorities. You’ll sell and negotiate impactful marketing programs that drive Red Bull’s awareness, distribution, and sales, while monitoring activations, optimizing performance, and closing potential gaps. Using Red Bull’s brand assets, you’ll unlock sustainable, mutually beneficial partnerships while protecting brand equity and ensuring brand standards across all activations. You’ll champion a win-vs-competition mindset and represent Red Bull at key industry conventions and summits, positioning the brand as the #1 exhibiting and experience partner.
DEVELOPMENT OF GLOBAL STRATEGIES AND TOOLS
You’ll lead the development of Red Bull’s product strategy within the LSR segment, leveraging new and existing initiatives to drive relevance and growth. You’ll manage and execute stakeholder engagement programs through staff initiatives, trade shows, conventions, and targeted industry hospitality. By combining On-Premise strategy with impactful marketing programs, you’ll drive large-scale segment activations that secure new business, increase demand, and expand execution across existing accounts.
MARKET SUPPORT
You’ll leverage your network to connect key customer stakeholders with their Red Bull counterparts at global, regional, and local levels. You’ll share best-in-class examples on how to win with global target accounts and outperform competitors, while highlighting key challenges and growth opportunities. Working closely with key markets, you’ll support the development of action plans and help adapt global tools to unlock local opportunities. You’ll also continuously challenge the status quo to drive stronger performance across markets.
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About RedBull
RedBull is a global leader in the energy drink industry, renowned for its iconic brand and innovative approach to performance enhancement. Founded in 1987 in Austria, the company has grown into a multinational corporation with a presence in over 171 countries. Beyond its flagship energy drink, RedBull has cultivated a unique corporate identity centered around extreme sports, music, and entertainment, positioning itself as more than just a beverage company but a lifestyle brand that fuels human potential. The company’s primary product is its namesake energy drink, formulated with caffeine, taurine, B vitamins, and other ingredients designed to boost energy and mental focus. RedBull also offers a range of other beverages, including sugar-free variants and flavored options, catering to diverse consumer preferences. Its key features include a distinctive silver can design, aggressive marketing campaigns, and sponsorships of high-profile events such as the RedBull Air Race and the RedBull Flugtag. The brand primarily targets young adults, athletes, and professionals seeking a quick energy boost, while its broader appeal extends to anyone looking for an extra edge in performance or productivity. RedBull has achieved remarkable success, becoming the world’s best-selling energy drink and a cultural phenomenon. The company’s market position is further strengthened by its strategic investments in extreme sports and music festivals, which reinforce its brand image as a purveyor of excitement and adventure. By consistently pushing boundaries and fostering a community of enthusiasts, RedBull has carved out a unique value proposition that transcends the beverage category, embodying a lifestyle of energy, innovation, and daring.
