Director, Digital Marketing at Redis

Who we are We're Redis. We built the product that runs the fast apps our world runs on. (If you checked the weather, used your credit card, or looked at your flight status online today, you’re welcome.) At Redis, you’ll work with the fastest, simplest technology in the business—whether you’re building it, telling its story, or selling it to our 10,000+ worldwide customers. We’re creating a faster world with simpler experiences. You in? Why would you love this job? Search is changing. The path a developer takes from "I have a problem" to "I found Redis" looks fundamentally different than it did two years ago, and soon, most of that journey will involve an agent, not just a browser tab. Redis is hiring a Director of Digital Marketing & AI Discovery to own how we get found, and to convert attention into users across traditional digital channels and emerging AI-driven discovery experiences. This is a hybrid digital and AI discovery leadership role. The ideal candidate has a strong foundation in paid search, SEO/AEO, lifecycle, web conversion, funnel analytics and experimentation, with the technical curiosity and AI fluency to rethink how those disciplines work as discovery shifts from search engines to answer engines, LLMs and agents. This is both a strategy and operator role. You’ll set direction, build the operating rhythm, define measurement, and partner closely with web, growth, product marketing, and campaigns to drive outcomes. The complexity that makes this interesting: Redis operates at both ends of the funnel simultaneously. A developer may discover Redis through a late-night search, spin up a free instance, and start building. An enterprise architecture team is evaluating Redis for a platform decision that takes six months. Your job is to make digital work for both and to ensure two motions reinforce each other. What you’ll do: - Lead digital discovery and conversion engine. Own the strategy for how Redis gets found in traditional search and answer engines and converts attention into users, handraisers and qualified pipeline. - Deploy AI-assisted workflows that help the team move faster including AEO/GEO monitoring, content gap analysis, paid search optimization, lifecycle journey analysis, experiment ideation, conversion insights and reporting. - Lead paid search, SEO, AEO/GEO, lifecycle, conversion rate optimization and experimentation. Use data to improve efficiency, increase qualified demand, and connect digital activity to business outcomes. - Partner with product marketing, content, brand, web, analytics and campaigns teams to ensure Redis’ digital experiences are measurable and easy for both humans and AI systems to understand. - Lead and mentor a team of two, while growing the team’s impact over time. What will you need to have? - 10+ years in digital, growth, web, performance marketing leadership in B2B tech. - Proven ability to drive measurable growth through SEO, paid search, web conversion, lifecycle, experimentation, and funnel optimization. - Practical experience using AI or automation to improve marketing workflows such as content gap analysis, search monitoring, campaign optimization, experimentation, reporting, or journey analysis. - Experience driving digital growth for a technical product with both self-serve and enterprise motions. - Clear fluency in how AI is changing search, traffic patterns, and digital strategy. - Strong operator with a data-driven approach to attribution, funnel analysis, and optimization. - Comfortable leading through influence across web, content, product marketing, brand, and demand gen. We give back to our employees: Our culture is what makes Redis a fun and rewarding place to work. To support you at work and beyond, we offer all our US team members fantastic benefits and perks: - Competitive salaries and equity grants - Unlimited time off to promote a healthy work-life balance - H/D/V coverage along with 401K, FSA, and commuter benefits - Frequent team celebrations and recreation events - Home internet & phone stipend - Learning and development opportunities - Ability to influence a high-performance company on its way to IPO The estimated gross base annual salary range for this role is $205,000– $255,000 per year in New York, California, Washington, Colorado, and Rhode Island. Actual compensation may vary and is dependent on various factors, including a candidate’s work location, qualifications, experience, and competencies. Base annual salary is one component of Redis’ total compensation and competitive benefits package, which may include 401(k), unlimited time off, learning and development opportunities, and comprehensive health and wellness benefits. This role may include discretionary bonuses, stock options, commuter benefits based on location, or a commission plan. Salary history is not used in compensation package decisions. Redis utilizes market pay data to determine compensation, so posted compensation ranges are subject to change as new market data becomes available. #LI-AB1 As a global company, we value a culture of curiosity, diversity of thought, and innovation from our employees, customers, and partners. Redis is committed to a diverse and inclusive work environment where all employees’ differences are celebrated and supported, and everyone feels safe to bring their authentic selves to work. Redis is dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, marital status, disability, gender identity, gender expression, Veteran status, or any other classification protected by federal, state, or local law. We strive to create a workplace where every voice is heard, and every idea is respected. Redis is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you think you may require accommodations for any part of the recruitment process, please send a request to [Upgrade to PRO to see contact]. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law. Any offer of employment at Redis is contingent upon the successful completion of a background check, consistent with applicable laws. Redis reserves the right to retain data longer than stated in the privacy policy [Upgrade to PRO to see link] in order to evaluate candidates.