Regional Marketing Manager - TOLA & LATAM at Redis

Who we are We're Redis. We built the product that runs the fast apps our world runs on. (If you checked the weather, used your credit card, or looked at your flight status online today, you’re welcome.) At Redis, you’ll work with the fastest, simplest technology in the business—whether you’re building it, telling its story, or selling it to our 10,000+ worldwide customers. We’re creating a faster world with simpler experiences. You in? Why would you love this job? We’re looking for a Regional Marketing Manager to lead marketing efforts across TOLA (Texas, Oklahoma, Louisiana, Arkansas) and LATAM as part of the Americas Regional Marketing team. This role is responsible for shaping and supporting regional marketing strategy, ensuring programs are aligned to business priorities, and enabling strong execution across diverse and fast-evolving markets. In addition to regional ownership, this role will also lead select All-Americas (AMER-wide) marketing programs, helping drive consistency, scale, and impact across the broader region. You’ll serve as a key partner to regional sales leadership, helping translate business needs into impactful marketing initiatives. The ideal candidate brings a balance of strategic thinking and hands-on leadership, with experience driving digital campaign initiatives and the ability to navigate ambiguity with creativity and adaptability. What you’ll do: - Lead Regional Marketing Strategy: Develop and guide marketing plans across TOLA and LATAM that align to pipeline and growth objectives, while accounting for regional nuances and market dynamics. - Own All-Americas Marketing Programs: Lead the strategy and coordination of select AMER-wide initiatives, partnering across regions to ensure alignment, scalability, and successful execution. - Drive Digital Campaign Initiatives: Lead the planning and execution of digital-first campaigns, leveraging channels such as paid media, email, webinars, and ABM strategies to engage target accounts and generate demand. - Partner with Regional Sales Leadership: Act as a trusted advisor to sales leaders, aligning on priorities, identifying opportunities, and ensuring marketing programs effectively support revenue goals. - Collaborate with LATAM Partner Ecosystem: Work in close alignment with partner and channel teams, with an understanding of the LATAM partner landscape (distributors, resellers, and strategic partners) to support integrated marketing efforts and amplify regional programs. - Enable Program Execution: Collaborate with regional specialists and cross-functional teams to ensure seamless rollout of campaigns, events, and partner-aligned initiatives. - Adapt Global Campaigns Locally: Translate global campaigns into regionally relevant programs that resonate with local audiences across both TOLA and LATAM markets. - Operate in a Dynamic Environment: Navigate shifting priorities and evolving market conditions with a creative, solutions-oriented mindset—identifying new approaches to drive impact when traditional methods fall short. - Measure & Optimize Performance: Oversee campaign performance, analyze results, and continuously refine strategies to improve engagement, conversion, and pipeline contribution. What will you need to have? - 5–8+ years of experience in B2B marketing, with a focus on regional, field, or demand generation marketing - Proven experience leading digital campaign initiatives that drive measurable pipeline impact - Experience owning or contributing to multi-region or AMER-wide programs - Strong understanding of how to align marketing efforts to sales priorities and revenue outcomes - Familiarity with partner/channel ecosystems, with the ability to collaborate effectively across partner teams—experience in LATAM is a plus - Ability to think creatively and problem-solve in fast-changing, ambiguous environments - Strong cross-functional collaboration and stakeholder management skills - Data-driven mindset with experience using marketing and CRM platforms (e.g., Salesforce, Marketo, HubSpot, etc.) - Fluent in English; Spanish and/or Portuguese is a plus The estimated gross base annual salary range for this role is $105,422 – $158,222 per year in New York, California, Washington, Colorado, and Rhode Island. Actual compensation may vary and is dependent on various factors, including a candidate’s work location, qualifications, experience, and competencies. Base annual salary is one component of Redis’ total compensation and competitive benefits package, which may include 401(k), unlimited time off, learning and development opportunities, and comprehensive health and wellness benefits. This role may include discretionary bonuses, stock options, commuter benefits based on location, or a commission plan. Salary history is not used in compensation package decisions. Redis utilizes market pay data to determine compensation, so posted compensation ranges are subject to change as new market data becomes available. #LI-AB1 As a global company, we value a culture of curiosity, diversity of thought, and innovation from our employees, customers, and partners. Redis is committed to a diverse and inclusive work environment where all employees’ differences are celebrated and supported, and everyone feels safe to bring their authentic selves to work. Redis is dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, marital status, disability, gender identity, gender expression, Veteran status, or any other classification protected by federal, state, or local law. We strive to create a workplace where every voice is heard, and every idea is respected. Redis is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you think you may require accommodations for any part of the recruitment process, please send a request to [Upgrade to PRO to see contact]. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law. Any offer of employment at Redis is contingent upon the successful completion of a background check, consistent with applicable laws. Redis reserves the right to retain data longer than stated in the privacy policy [Upgrade to PRO to see link] in order to evaluate candidates.