Loading...
ExecutiveFull-timeRustGitGo
Salary Range
$190,400 - $257,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Vice President of Performance Marketing is a strategic leadership role responsible for the end-to-end execution and optimization of our omnichannel growth engine. This individual will oversee SEO, Paid Search, Paid Social, Programmatic, Direct Mail, Affiliate, and CRO to drive high-volume lead generation while maintaining strict efficiency targets to drive profitable growth.
Key Responsibilities
- →Develop and execute a holistic performance marketing roadmap across digital and offline channels
- →Oversee technical SEO and content strategies to drive sustainable organic lead volume
- →Scale the affiliate portfolio by onboarding new partners and managing performance incentives
- →Manage the lifecycle of physical mail campaigns, from list segmentation to attribution analysis
- →Optimize $50M+ spend allocation to meet aggressive Marketing Cost % of Sales and ROI targets
- →Lead the strategy for landing page testing and website funnel optimization to improve conversion rates
- →Monitor and report on key performance metrics to the executive team
- →Partner with Brand, Mar-Tech, Accounting, Call Center, and Sales teams to ensure lead quality
- →Lead and mentor the in-house marketing team
- →Act as the primary point of contact for external agencies and partners
- →Partner with the Brand Team to lead performance marketing transition for divisional rebranding
- →Develop and execute comprehensive "Go-to-Market" playbooks for greenfield territories
- →Report performance marketing results and strategy to CMO, Executive Leadership Team, and Board of Directors
Requirements
- ✓8-10+ years of experience in performance marketing, growth, or demand generation
- ✓Proven track record owning large performance budgets and driving measurable revenue growth
- ✓Deep understanding of Google Ads, Meta Ads Manager, programmatic DSPs, and SEO tools
- ✓Experience leading multi-channel performance marketing programs in B2C, marketplace, or home services environments
- ✓Expert-level ability to translate complex data into clear, executive-level narratives
- ✓Strong people leader with experience building and developing high performing teams
- ✓Deep fluency in paid media channels, experimentation frameworks, and performance analytics
- ✓Data driven decision making with comfort translating insights into action
- ✓Experience partnering cross functionally with Sales, Brand, Creative, and Product
- ✓Comfort operating in fast-paced, evolving organizations with ambitious growth goals
Free to sign up. Takes 30 seconds.
