Content Marketing Consultant at Rightsideup

<div> <p style="margin-top: 12pt; margin-bottom: 12pt;"><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">About Right Side Up</span></strong></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><em><span style="font-size: 11pt; font-family: Arial, sans-serif; text-decoration: underline; text-decoration-skip-ink: none;">Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.</span></em></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: </span><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Growth</span></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.</span></p> </div> About the Role We’re seeking freelance Content Marketing Consultants to join our talent collective and support a range of B2C, B2B, and D2C clients. This role is ideal for marketers who can develop and execute content strategies that drive engagement, build brand authority, and support measurable growth. Projects may include building content strategies from the ground up, scaling existing programs, or supporting specific campaigns across channels. Contract engagements typically range from 10–40 hours per week. Responsibilities • Develop and execute content marketing strategies aligned to business and growth goals • Create and manage editorial calendars across multiple channels (blog, email, social, etc.) • Produce and/or oversee high-quality content including articles, guides, case studies, and campaigns • Optimize content for performance, including engagement, conversion, and search visibility • Analyze content performance and iterate based on data and insights • Support brand storytelling and messaging across customer touchpoints • Identify opportunities to scale content production and distribution Requirements • Strong foundation in content marketing across B2C, B2B, and/or D2C environments • Experience building and scaling content programs • Ability to balance creative storytelling with performance-driven outcomes • Familiarity with SEO principles and content optimization best practices • Experience collaborating cross-functionally with marketing, product, and creative teams • Strong project management and organizational skills • Excellent writing, editing, and communication skills Nice to Have • Experience with content distribution strategies (e.g., paid, social, partnerships) • Familiarity with marketing analytics and content performance tools • Experience in high-growth startup environments • Experience supporting both strategic planning and hands-on execution