AI Demand Generation Manager at Ripple

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: At Ripple, we're building a world where value moves like information does today. It's big, it's bold, and we're already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you're ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value! WHAT YOU’LL DO: Architect AI-Powered Demand Generation Systems • Design and implement signal-based automation workflows using Clay, Claude, and Jasper that identify buying signals beyond traditional intent data (hiring patterns, tech stack changes, regulatory triggers, executive movements) • Build automated enrichment and research systems that surface insights competitors aren't tracking, creating "GTM alpha" through unique signal discovery • Create dynamic segmentation models that adapt based on real-time signals rather than static demographic criteria • Develop AI-augmented lead scoring models that incorporate intelligent signals, not just page views and downloads Drive Revenue Through Intelligent Automation • Partner with Marketing Operations to implement the automation logic and workflows you design • Use AI to analyze engagement patterns and predict next-best actions for prospects at scale • Build personalized messaging frameworks powered by AI that speak to specific difficulties based on firmographic, behavioral, and signal data • Design experiments to discover new competitive edges—signals and approaches competitors haven't exploited yet Optimize Paid Media Through AI and Innovation • Partner with paid advertising consultants to develop AI-powered audience insights and targeting strategies for enterprise prospects ($500M+ revenue companies) • Build quiz funnels and interactive conversion experiences optimized through AI testing and personalization • Use AI to analyze paid media performance data and recommend optimization strategies for messaging, creative, and landing pages • Design AI-driven retargeting strategies and nurture handoffs based on paid media engagement signals Drive Continuous Improvement Through AI Learning Systems • Build feedback loops where AI learns from campaign performance data to optimize future program design • Partner with Marketing Operations on attribution frameworks and performance dashboards • Use AI to analyze multi-touch attribution data across complex B2B journeys (3-9 month sales cycles) • Demonstrate measurable improvement in lead quality, conversion rates, and revenue attribution through AI-augmented programs Collaborate Across Teams • Work closely with Marketing Operations, Product Marketing, Content, and Sales teams to develop use cases and solutions for AI-powered demand generation • Serve as the AI and automation expert within the marketing organization, sharing learnings and best practices • Partner with Revenue Operations on CRM integration, data quality, and pipeline tracking. WHAT YOU'LL BRING: Required Experience and Skills: • 3+ years of B2B demand generation experience with demonstrated focus on AI and marketing automation • Hands-on experience with AI tools like Claude (Anthropic), ChatGPT, Jasper, or similar platforms for marketing applications • Proficiency with Clay or similar data enrichment and automation platforms, or strong technical ability to learn quickly • Experience building workflow automation logic and system architecture (partnering with ops teams for technical implementation) • Proven track record of using data to discover patterns and build automated marketing responses • Deep understanding of B2B buyer journeys, especially in complex enterprise sales cycles (3-9 months) • Experience with HubSpot or similar marketing automation platforms (workflows, lead scoring, segmentation) • Experience partnering with paid advertising agencies or consultants on strategy development • Strong analytical skills with ability to use data insights to optimize marketing programs • Revenue-focused approach that connects all marketing activities to pipeline and closed-won metrics • Excellent collaboration skills for partnering with Marketing Operations, Content, Product Marketing, and external consultants Preferred Qualifications: • B2B SaaS, fintech, or financial technology marketing experience • Experience marketing to CFOs, finance executives, or technical decision-makers at enterprise organizations • Understanding of APIs, webhooks, and how marketing systems connect (architectural knowledge, not coding required) • Track record of experimentation and discovering competitive advantages through unique market signals • Comfortable with ambiguity and building new marketing approaches from scratch • Experience moving beyond demographic segmentation to signal-based targeting strategies WHO WE ARE: Do Your Best Work • The opportunity to build in a fast-paced start-up environment with experienced industry leaders • A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning. • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team. • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. • Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more! Take Control of Your Finances • Competitive salary, bonuses, and equity • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support • Employee giving match • Mobile phone stipend Take Care of Yourself • R&R days so you can rest and recharge • Generous wellness reimbursement and weekly onsite & virtual programming • Generous vacation policy - work with your manager to take time off when you need it • Industry-leading parental leave policies. Family planning benefits. • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events Benefits listed above are for full-time employees. Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.