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ManagerFull-timeRust
Salary Range
$81,600 - $110,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Weβre looking for a Paid Social Marketing Manager with deep expertise in cross-platform paid social advertising to accelerate user growth and engagement for our streaming products. This role will own strategy and execution across Meta, TikTok, YouTube, Snapchat, and emerging social platformsβbalancing creativity with data-driven decision-making to deliver strong performance outcomes.
Key Responsibilities
- βLead strategy, execution, and optimization of paid social campaigns across multiple platforms (Meta, TikTok, YouTube, Snapchat, and others).
- βDevelop and manage creative testing frameworks to identify top-performing concepts and messaging.
- βAnalyze and report on performance metrics including CAC, ROAS, and lifetime value, driving actionable insights and continuous improvement.
- βPartner with creative, analytics, and product teams to ensure alignment between audience insights, creative strategy, and business objectives.
- βManage budgets, pacing, and forecasting to ensure efficient use of spend and strong ROI.
- βStay current on platform updates, algorithm changes, and best practices to maintain competitive advantage.
- βMentor or oversee agency partners or junior team members to ensure consistent performance and innovation.
Requirements
- β5+ years of experience managing paid social campaigns with a performance marketing focus.
- βProven success managing large budgets and achieving strong CAC/ROAS results.
- βHands-on expertise across Meta, TikTok, YouTube, Snapchat, and other emerging platforms.
- βDeep understanding of creative testing, audience segmentation, and full-funnel optimization.
- βAnalytical mindset with comfort in data interpretation and decision-making.
- βStrong communication and collaboration skills; ability to work cross-functionally in a fast-paced environment.
- βPassion for streaming media, entertainment, and startup culture.
Benefits
Health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Free to sign up. Takes 30 seconds.
