Social Media Manager at Rollstack

At Rollstack, we are revolutionizing the way businesses share and communicate data and insights. Organizations worldwide rely on slide decks and documents to make informed decisions, whether for leadership, clients, or partners. Yet, preparing these materials often consumes countless hours. Rollstack fully automates that. We help some of the world's leading organizations, from mid-sized to public companies like SoFi, Zillow, and Whirlpool, automate their slide decks and documents. Headquartered in New York, we offer a remote-friendly workplace and are backed by Insight Partners and Y Combinator, the most successful startup incubator in the world that produced companies like Airbnb, Twitch, Instacart, Dropbox, Reddit, Doordash, Stripe, and Coinbase. Our team operates with speed and focus to deliver outsized impact for our customers. We approach every challenge with first principles, never assuming things have to be done a certain way. We are a diverse team that believes intelligence and kindness go hand in hand, welcoming individuals from all backgrounds. Our persistence and rapid execution define us as a category leader and a future generational company. ABOUT THE ROLE Rollstack is looking for a Social Media Manager to build and scale our content engine across LinkedIn and other social platforms. This is a high-impact, high-ownership role focused on turning Rollstack into a top-of-mind brand in the data and productivity space. You will own the creation and distribution of content that showcases our product, our customers, and our point of view. This role is highly hands-on and ideal for someone who enjoys building from scratch, experimenting quickly, and operating at high velocity. You will work closely with Growth, Product, Sales, and Customer Success to translate real customer use cases into compelling content that drives awareness, engagement, and pipeline. You will report directly to our Growth Director and collaborate across the company. WHAT YOU WILL DO - Own and scale Rollstack’s social media presence, with a primary focus on LinkedIn, X, and other relevant social - Produce and publish high-quality content multiple times per week (posts, carousels, short videos) - Turn product capabilities and customer use cases into compelling, visual content - Create: - Customer stories and case studies - Product demos and feature highlights - Short-form videos (e.g., 30–60s clips) - Partner with Product, Sales, and Customer Success to identify content opportunities - Build repeatable content formats and series that compound over time - Experiment rapidly with new content types, formats, and distribution strategies - Engage with the community across platforms (comments, conversations, trends) - Track and analyze performance (reach, engagement, pipeline influence) and iterate quickly - Stay on top of trends in social media, AI tools, and the data ecosystem WHO WE ARE LOOKING FOR - 2–5 years of experience in social media, content, or growth roles - Deep expertise in LinkedIn, with strong familiarity across platforms such as Instagram and TikTok - Strong content instincts — knows what performs and how to capture attention quickly - Comfortable creating visual and video content, not just writing - Hands-on with modern AI tools for: - Content writing - Video editing and content production - Ability to produce high-quality content quickly and consistently - Strong business acumen and understanding of B2B dynamics - Genuinely curious and excited about data, analytics, and productivity tools - Ability to translate complex product capabilities into clear, engaging content - Analytical mindset with the ability to track performance and iterate - Thrives in a fast-paced, high-ownership startup environment WHY JOIN US - Join a Y Combinator-backed company redefining how teams communicate data and insights - Work alongside an exceptional team of builders and operators, including alumni from Amazon, Meta, Pinterest, Tesla, and AiFi - Be part of a fully remote, globally distributed team that values autonomy and impact - Help shape the messaging and positioning of a category-defining product - Look forward to bi-annual team off-sites in destinations that belong on your travel bucket list - Earn competitive compensation and meaningful equity in a high-growth startup where your work directly shapes the company’s trajectory