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ManagerFull-timeRustRailsAWSAI
Salary Range
$115,600 - $156,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The SDR Program Manager & Outbound Sales Play Manager is responsible for building, launching, and optimizing structured outbound sales plays and programs that drive consistent incremental pipeline creation across the global SDR organization.
Key Responsibilities
- →Build, refine, and maintain structured outbound sales plays aligned to verticals, buyer personas, triggers, competitive scenarios, and target sales play priorities.
- →Develop clear action paths for common SDR scenarios (e.g., prospecting strategy, executive outreach, objection handling, dormant account re-engagement).
- →Design and run execution-readiness programs that ensure SDRs are fully prepared to execute outbound plays with confidence.
- →Create rep-facing guides, resources, talk tracks, and scenario-based practice guides to help SDRs develop stronger outbound skills.
- →Operationalize outbound programs globally, ensuring consistency and clarity across AMER, EMEA, and APJ.
- →Integrate sales plays into tools and SDR workflows (Outreach, Salesforce, 6sense, ZoomInfo, etc.) for seamless daily execution.
- →Track outbound play performance including engagement metrics, conversion rates, pipeline contribution, and buying group penetration.
Requirements
- ✓3+ years in SDR, Sales, Sales Programs, Sales Strategy, GTM Operations, or equivalent roles.
- ✓Experience building outbound prospecting strategies and structured sales workflows.
- ✓Strong understanding of enterprise B2B buying groups, personas, value drivers, and message positioning.
- ✓Proven ability to develop rep-facing resources, guides, and execution frameworks.
- ✓Experience with sales engagement tools (e.g., Outreach, SalesLoft) and prospecting platforms.
- ✓Strong analytical skills to evaluate performance and optimize programs.
