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Mid LevelContractFigmaGit
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Email & Digital Marketing Coordinator will support brand marketing initiatives with a primary focus on executing and optimizing email marketing campaigns through Klaviyo. This role ensures all customer-facing digital content meets quality standards and aligns with the brand’s voice and visual identity.
Key Responsibilities
- →Execute, build, and QA email and SMS campaigns in Klaviyo, ensuring data accuracy, functional links, and adherence to brand standards.
- →Strategically repurpose and recycle existing content, adapt briefs, and contribute original ideas.
- →Provide strategic creative feedback in Figma to ensure alignment with the brand’s voice, look, and feel.
- →Build landing pages through the eCommerce platform (Shogun).
- →Conduct thorough QA of landing pages, product detail pages, and education pages across desktop and mobile.
- →Ensure accurate inclusion of targeted customer segments within campaigns.
- →Review email and SMS performance metrics from dashboards to derive actionable insights.
- →Stay up to date with Canto for image management and brand assets.
Requirements
- ✓2–4 years of experience in email marketing, preferably using Klaviyo.
- ✓Data-driven strategic mindset with the ability to analyze performance metrics.
- ✓Creative instincts to generate ideas and effectively repurpose content.
- ✓Strong attention to detail and ability to multitask in a fast-paced environment.
- ✓Familiarity with the fitness industry is a plus.
- ✓Understanding of brand offers and target audience.
- ✓Highly organized and proactive, with a focus on maintaining brand consistency.
- ✓Collaborative approach with the ability to work effectively across cross-functional teams.
- ✓Analytical mindset with a passion for optimizing digital content.
- ✓Strong understanding of brand identity and customer engagement principles.
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