Lifecycle Marketing Director at Scale%20army%20careers

Scale%20army%20careers

Egypt·1h ago

DirectorContractReactGit

Salary Range

$136,000 - $184,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for an Email Marketing Manager to join our team. This senior-level role will focus on modernizing and elevating email marketing capabilities across client accounts and internal business development efforts.

Key Responsibilities

→Conduct a full audit of existing email infrastructure, workflows, segmentation, automation, analytics, and deliverability
→Lead warm-list lifecycle marketing across B2C clients, particularly education-focused accounts
→Develop nurture, remarketing, reactivation, and conversion-focused programs
→Improve performance of opt-in lists sourced from PPC, display, and digital campaigns
→Drive revenue growth through structured direct-response email strategies
→Collaborate with business development to support agency lead generation
→Upgrade existing rudimentary tracking into sophisticated reporting frameworks
→Partner with CRM and IT teams to ensure tracking integrity and ROI visibility
→Collaborate with Client Services to develop client email strategies and content calendars
→Partner with PPC, social, UX/UI, and IT teams to ensure campaign integration
→Translate business objectives into actionable email strategies
→Report directly to the agency head

Requirements

✓8+ years of proven email marketing experience
✓Demonstrated success driving revenue through warm-list lifecycle marketing
✓Strong background in B2C marketing environments (education experience a plus)
✓Experience auditing and revamping under-optimized email systems
✓Experience working cross-functionally without direct team management
✓Ability to operate across multiple verticals simultaneously
✓Proficiency with ESP platforms such as Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar
✓Strong understanding of CRM collaboration and attribution frameworks
✓Advanced knowledge of lifecycle marketing, remarketing, and segmentation strategy
✓Expertise in deliverability optimization and inbox placement
✓Performance-driven, direct-response mindset
✓Strong analytical capabilities with focus on revenue attribution and ROI visibility
✓Ability to translate business objectives into structured email strategies