Loading...
Mid LevelContractGit
Salary Range
$51,000 - $69,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Paid Media Specialist will lead paid advertising efforts for a growing pickleball league, focusing on performance-driven marketing to expand participation, sponsorships, and event attendance. This role involves building, optimizing, and scaling campaigns across digital channels while using data from e-commerce and analytics platforms to maximize return on ad spend.
Key Responsibilities
- →Develop and launch targeted ad campaigns on Meta, focusing on audience segmentation, ad copy, and visuals tailored to pickleball audiences.
- →Manage and optimize budgets to achieve cost-effective results, scaling spend as performance improves.
- →Track and evaluate key performance indicators including CTR, CPC, ROAS, conversions, and engagement.
- →Analyze creative performance, run A/B tests, and report insights to refine future campaigns.
- →Brainstorm and propose new creative concepts, including user-generated content, video highlights, and seasonal promotions.
- →Integrate and interpret data from Shopify, Google Analytics, Meta Ads Manager, and Google Ads to inform optimization and attribution.
- →Support expansion into paid search and other platforms as the league grows.
Requirements
- ✓Proven experience managing Meta paid social campaigns with hands-on Ads Manager ownership.
- ✓Experience running paid search campaigns in Google Ads, including keyword research, bidding strategies, and remarketing.
- ✓Experience working with Shopify data and Google Analytics for performance analysis.
- ✓Background in performance marketing for e-commerce or event-based businesses.
- ✓Strong understanding of marketing attribution strategies and revenue tracking.
- ✓Excellent analytical skills with the ability to translate data into actionable insights.
- ✓Creative mindset with experience developing ad concepts and collaborating with designers.
- ✓Proficiency with performance marketing tools, including Meta Business Suite, Google Ads Editor, and Google Tag Manager.
- ✓Strong grasp of performance marketing best practices and data-driven optimization.
Free to sign up. Takes 30 seconds.
