Performance Marketing Manager at Scale%20army%20careers

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a consumer ecommerce multi-brand company focused on helping families live healthier while reducing environmental impact through safe, sustainable alternatives to single-use plastics. Their design-forward products are sold primarily through direct-to-consumer channels, with operations across Shopify, Amazon, and major social media platforms, supported by a strong emphasis on digital growth, content-led marketing, and efficient performance-driven spend. LOCATION Fully Remote | 9 AM - 5 PM EST ROLE OVERVIEW The Performance Marketing Manager will fully own the brand’s digital marketing function end to end, leading growth across paid and organic channels while managing content, creative execution, and performance metrics. This is a senior-level role requiring strong autonomy, strategic thinking, and full accountability for sales by channel, marketing spend, ROAS, and overall marketing effectiveness across the funnel. KEY RESPONSIBILITIES GROWTH STRATEGY & PERFORMANCE OWNERSHIP - Develop and lead data-driven marketing campaigns across digital channels. - Own full-funnel performance from top-of-funnel acquisition through conversion. - Track, analyze, and optimize marketing performance across platforms. - Own marketing spend efficiency and ROAS to ensure strong return on investment. - Present performance insights, recommendations, and updates to leadership. - Contribute to new product development through market insights and execution support. CAMPAIGN DEVELOPMENT & EXECUTION - Plan and execute campaigns including product launches, promotions, upselling, and cross-selling initiatives. - Leverage existing assets and AI tools to improve efficiency, messaging, and output. - Optimize campaigns using performance data and trend analysis. CONTENT, SOCIAL & COMMUNITY MANAGEMENT - Oversee social media channels and content calendars. - Create and manage content using static creative and short-form video formats such as Reels and TikTok. - Monitor and respond to comments, messages, and reviews in a timely and professional manner. - Use AI tools to analyze social trends, competitive activity, and content opportunities. INFLUENCER & CREATIVE ASSET MANAGEMENT - Source, manage, and evaluate influencers with focus on measurable return. - Work directly with photographers, creative vendors, and AI tools, including development of quarterly shot lists. - Ensure creative assets are uploaded and organized within Google Drive. - Support packaging and product content development as needed. REPORTING & ANALYTICS - Monitor and report on performance daily, weekly, and monthly. - Prepare executive-level reporting covering sales by channel, marketing spend, ROAS, and performance trends. - Track weekly, monthly, and quarterly growth patterns across campaigns. QUALIFICATIONS EXPERIENCE - 5+ years of experience in digital marketing, growth marketing, or performance marketing. - Proven experience owning marketing performance and budgets across multiple channels. SKILLS - Strong analytical skills with experience tracking ROAS, spend, and performance metrics. - Hands-on experience with social media, content creation, and campaign execution. - Comfortable using AI tools for content generation, analysis, and optimization. - Strong communication skills with the ability to present insights clearly to leadership. - Highly autonomous and self-directed working style. - Strategic mindset with strong execution capability. - Comfortable owning results and being accountable for performance outcomes. - Organized, proactive, and performance-driven approach. WHAT SUCCESS LOOKS LIKE - Clear ownership of marketing performance supported by consistent weekly reporting. - Continuous optimization of spend and ROAS to support profitable growth. - Strong content output aligned with performance objectives. - Actionable insights delivered regularly to leadership to support continued growth and mission impact. OPPORTUNITY This role offers the opportunity to lead digital growth for a mission-driven consumer brand where marketing performance directly shapes revenue, product visibility, and brand expansion. It provides high ownership, close exposure to leadership, and the ability to influence both strategic growth and creative direction in a fast-moving ecommerce environment. APPLICATION PROCESS: TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED: - Fill in the application form - Record a video showcasing your skill sets