SEM & SEO Specialist at Scale%20army%20careers

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a growing business seeking to strengthen its digital acquisition strategy through high-performance paid search and organic visibility. They are looking for a specialist who can take ownership of search marketing efforts, combining paid campaign execution with technical and on-page SEO to drive measurable growth in traffic, conversions, and return on investment. LOCATION Fully Remote | 9 AM - 5 PM EST ROLE OVERVIEW The SEM & SEO Specialist will own all search engine marketing and search engine optimization initiatives, with a strong focus on paid search campaign performance and ongoing SEO improvements. This role is highly data-driven and requires someone who can manage campaign execution, analyze results, and continuously optimize search visibility across multiple channels. KEY RESPONSIBILITIES SEM (GOOGLE ADS) CAMPAIGN MANAGEMENT - Own and manage paid search campaigns across Google Ads, including search, display, shopping, and remarketing campaigns. - Develop and execute paid search strategies focused on maximizing ROI and conversion performance. - Monitor and optimize bidding strategies, targeting settings, ad creatives, and audience segmentation. - Conduct keyword research to identify high-value opportunities and improve campaign efficiency. - Track key SEM metrics including CTR, CPC, ROAS, and conversion rates. SEO OPTIMIZATION - Implement SEO strategies to improve organic visibility and search rankings across multiple websites. - Perform on-page SEO updates including meta tags, heading structures, content optimization, and internal linking. - Conduct technical SEO reviews and recommend improvements to site structure and performance. - Optimize local SEO efforts, including business listings and map visibility. ANALYTICS & PERFORMANCE REPORTING - Use tools such as Google Analytics 4, Google Search Console, and SEMrush to monitor and analyze performance. - Track traffic trends, campaign outcomes, and ranking performance to identify improvement opportunities. - Deliver regular reports with actionable insights tied to KPIs and growth targets. - Continuously optimize campaigns and SEO initiatives based on data findings. CROSS-FUNCTIONAL COLLABORATION & STRATEGY - Partner with internal marketing teams to align SEM and SEO efforts with broader business goals. - Recommend landing page improvements to support conversion performance through testing and optimization. - Support A/B testing initiatives to improve search traffic conversion efficiency. QUALIFICATIONS EXPERIENCE - 3 to 5 years of experience in SEM and SEO, with strong hands-on ownership of paid search campaigns. - Proven track record managing search campaigns that drive measurable traffic, conversions, and ROI improvements. - Strong familiarity with Google Ads, Google Analytics, Google Search Console, and related search tools. SKILLS - Advanced Google Ads expertise, including keyword strategy, bidding optimization, and campaign performance management. - Strong technical SEO knowledge, including audits, on-page optimization, and site performance improvements. - Strong analytical ability with confidence translating performance data into business decisions. - Ability to manage multiple campaigns and projects simultaneously while maintaining quality and deadlines. - Familiarity with tools such as Ahrefs, Moz Pro, or Similarweb is a plus. SOFT SKILLS - Strong data-driven mindset and problem-solving ability. - Clear communication skills with confidence presenting performance insights. - Highly organized, detail-oriented, and comfortable in a fast-paced environment. WHAT SUCCESS LOOKS LIKE - Google Ads campaigns consistently drive measurable traffic growth and ROI. - Organic rankings improve through well-executed SEO strategies. - Paid campaigns are continuously optimized to improve conversion efficiency and budget performance. - Reporting provides clear insight that supports strategic marketing decisions. OPPORTUNITY This role offers the opportunity to take full ownership of paid and organic search performance within a growing business where digital acquisition directly impacts growth. The person in this role will shape search strategy, improve visibility, and drive measurable results across key acquisition channels. APPLICATION PROCESS: TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED: - Fill in the application form - Record a video showcasing your skill sets