Senior Product Marketing Manager - Pikmin Bloom at Scopely

Pikmin Bloom, a geo-location based mobile game developed by Niantic, launched globally in October 2021 and continues to grow its passionate community around the world. Niantic is looking for a Senior Product Marketing Manager to lead regional marketing strategy and execution across APAC markets including Taiwan, Hong Kong, Korea, and Southeast Asia. The ideal candidate is highly collaborative, culturally aware, data-driven, and passionate about creating locally relevant campaigns and experiences that resonate with players across different markets. This role will work closely with our IP partner, local teams, agencies, and cross-functional stakeholders to deliver impactful marketing initiatives including ATL campaigns, partnerships, digital promotions, and offline/community events. Responsibilities • Lead product marketing strategy and execution for Pikmin Bloom across APAC markets, including Taiwan, Hong Kong, Korea, and Southeast Asia. • Develop and execute localized marketing campaigns and regional initiatives aligned with market needs and player behaviors. • Work closely with local marketing teams, external agencies, and regional partners to deliver impactful ATL campaigns, partnerships, offline/community events, and digital promotions. • Identify opportunities to grow the business across user acquisition, engagement, retention, and revenue, using a data-driven approach. • Champion campaign launches in collaboration with Product, Game Design, Comms, Creative, and PR teams. • Track and analyze marketing and product performance metrics including awareness, acquisition, DAU/WAU, and ROI. • Manage regional marketing budgets and evaluate campaign effectiveness to inform future strategies and investments. • Support the development of scalable regional marketing frameworks and best practices across APAC. • Travel domestically and internationally as needed to support campaigns, partnerships, and live events. • Collaborate effectively within a highly cross-functional and international environment with teams across multiple time zones. • Required in-office 3 days on Tuesday, Wednesday, and Thursday. Qualifications • BA/BS degree or equivalent practical experience. • 7+ years experience in product marketing, gaming, entertainment, consumer technology, or related industries. • Strong understanding of APAC market dynamics and consumer behavior. • Experience developing and executing integrated marketing campaigns including ATL, partnerships, digital marketing, and offline activations. • Experience managing agencies, vendors, and external partners. • Strong analytical, organizational, and project management skills. • Excellent verbal and written communication skills in both Japanese and English. • Experience working on highly cross-functional teams with the ability to manage multiple priorities and stakeholders. • Passion for games, live-service products, and player communities. • Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and adapt to dynamic situations with little advance notice. Plus if you have... • Passion for Niantic products (Pokémon GO, Pikmin Bloom, Monster Hunter Now and Ingress). • Experience working within strict brand and legal guidelines. • Experience with project management tools such as Asana. • Proficiency in Google Workspace is a plus. • Proficiency in Chinese About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: [Upgrade to PRO to see link] Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com. Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact [Upgrade to PRO to see contact]. 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