Senior Product Analyst at Scribd

ABOUT THE COMPANY: At Scribd Inc. (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products: Everand, Scribd, Slideshare, and Fable. This posting reflects an approved, open position within the organization. We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. When it comes to workplace structure, we believe in balancing individual flexibility and community connections.  It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd Inc. employees, regardless of their location. So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd Inc., we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to.  Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, achieve Results within their job responsibilities, contribute Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude. ABOUT THE TEAM The mission of the Data & Analytics team is to ensure the entire company understands business performance and trends, and to empower all business teams to make good decisions with data. The Growth organization focuses on driving sustainable subscriber and user growth across Scribd’s ecosystem, including Scribd, Everand, Slideshare, and Fable. We work to improve how users discover, sign up for, activate, and retain value across our products. Our work spans acquisition, activation, retention, and monetization, with a deep emphasis on data quality, measurement, and experimentation. ABOUT THE ROLE: We’re looking for a Senior Product Analyst to support the growth and optimization of Scribd’s user-generated content ecosystem. In this role, you’ll partner closely with Product, Engineering, Data, and Marketing to uncover insights about user behavior, experiment performance, and content discovery, and translate those insights into actionable recommendations that drive measurable impact. This role sits at the intersection of product analytics, experimentation, and growth, with a strong focus on how users discover, engage with, and convert through UGC-driven experiences. WHAT YOU’LL DO: - Design and execute end-to-end experimentation frameworks to measure and optimize growth initiatives across the funnel, including hypothesis generation, test design, metric definition, analysis, and readouts. Partner with Data Science and Product to establish experimentation best practices, set success thresholds, and ensure statistical rigor in all A/B tests. - Collaborate with Product, Lifecycle, and Data Engineering teams to design experiments, define success metrics, and measure the impact of product and marketing initiatives. - Build and maintain scalable dashboards and reporting frameworks in Looker and Databricks to track growth KPIs such as signups, trial conversion, bill-through rate, churn, and LTV. - Partner with PMs to identify and prioritize opportunities through funnel and cohort analyses, experimentation, and user behavior insights. Support scenario planning and impact sizing for key initiatives, helping quantify potential outcomes, model tradeoffs, and inform prioritization decisions across acquisition, activation, and retention efforts. - Own analytics and reporting for external organic traffic to Scribd’s UGC experiences, including performance monitoring, experiment measurement, and insight generation tied to product outcomes. - Analyze search-driven landing page journeys end-to-end evaluating traffic quality, engagement, conversion, and retention to identify opportunities for UGC growth. - Measure the impact of web-facing and technical changes (e.g., crawlability, performance, structured signals) on organic traffic, content visibility, and downstream funnel performance. YOU HAVE: - 3+ years of experience in product analytics or a related analytical role supporting web-facing or content-driven products. - Strong understanding of organic web traffic and external discovery fundamentals, including search-driven entry points, landing page performance, technical site health signals, and content performance measurement. - Expert knowledge of statistical concepts and methodologies, including experimental design, hypothesis testing, and regression analysis. - Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science) or equivalent practical experience. - Advanced proficiency in SQL and at least one scripting language (Python or R), plus experience building dashboards in a BI tool (Looker preferred) and working with modern data warehouses (e.g., Databricks). - Strong business acumen and the ability to connect analytical insights to business objectives. - Excellent communication and presentation skills, with the ability to distill complex data into meaningful insights for both technical and non-technical stakeholders. - Experience working in an agile development environment and collaborating with cross-functional teams. - Strong attention to detail and a commitment to delivering high-quality, accurate analysis within tight deadlines. At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $121,000 [minimum salary in our lowest geographic market within California] to $188,000 [maximum salary in our highest geographic market within California]. In the United States, outside of California, the reasonably expected salary range is between $99,500 [minimum salary in our lowest US geographic market outside of California] to $178,500 [maximum salary in our highest US geographic market outside of California]. In Canada, the reasonably expected salary range is between $126,500 CAD[minimum salary in our lowest geographic market] to $161,000 CAD[maximum salary in our highest geographic market]. We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package. WORKING AT SCRIBD INC. Are you currently based in a location where Scribd Inc. can employ you? Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance: United States: Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C. Canada: Ottawa | Toronto | Vancouver Mexico: Mexico City Benefits, Perks, and Wellbeing at Scribd Inc. *Benefits/perks listed may vary depending on the nature of your employment with Scribd Inc. and the geographical location where you work. - Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees - 12 weeks paid parental leave - Short-term/long-term disability plans - 401k/RSP matching - Onboarding stipend for home office peripherals + accessories - Learning & Development allowance - Learning & Development programs - Quarterly stipend for Wellness, WiFi, etc. - Mental Health support & resources - Free subscription to the Scribd Inc. suite of products - Referral Bonuses - Book Benefit - Sabbaticals - Company-wide events - Team engagement budgets - Vacation & Personal Days - Paid Holidays (+ winter break) - Flexible Sick Time - Volunteer Day - Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace. - Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation. Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life [Upgrade to PRO to see link] We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing [Upgrade to PRO to see contact] about the need for adjustments at any point in the interview process. Scribd Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.