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DirectorFull-timeAI
Salary Range
$136,000 - $184,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Director of Demand Generation to grow the engine that drives qualified pipeline and revenue growth at Second Nature. This role owns the end-to-end demand strategy for both new customer acquisition and existing customer expansion, accountable for measurable pipeline impact and bookings in our sales-led model.
Key Responsibilities
- →Lead ABM, integrated campaigns, paid media, co-marketing, affiliate, referral, and customer marketing programs
- →Build multi-channel campaigns that generate pipeline, accelerate deals, and drive expansion revenue
- →Own lifecycle and nurture programs to increase stage-to-stage conversion
- →Develop campaigns that expand existing customer revenue at the right time with the right products
- →Coordinate marketing air cover with SDRs and Sales to increase engagement in target accounts
- →Build repeatable, scalable frameworks for pipeline generation and expansion
Requirements
- ✓7–10+ years in B2B SaaS demand generation, growth, or revenue marketing roles
- ✓Experience owning pipeline and bookings for mid-market and enterprise segments in a sales-led model
- ✓Expertise across ABM, integrated campaigns, paid media, partnerships, affiliate/referral, and lifecycle marketing
- ✓Deeply fluent in marketing automation and CRM platforms (ideally HubSpot and Salesforce)
- ✓Experience evaluating, implementing, and operating ABM platforms (e.g., 6sense or Demandbase)
- ✓Strong operational background with attribution modeling and forecasting
- ✓Experience leading and scaling high-performing teams
- ✓Executive-level communicator capable of simplifying complex strategy into focused action
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