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LeadFull-timeReact
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We’re seeking someone to own the relationship between our product and its users from the moment they hit a waitlist through their hundredth session. This role focuses on nurturing waitlists, maximizing user activation, and driving retention and re-engagement.
Key Responsibilities
- →Own the waitlist nurturing strategy through email sequences, engagement loops, and referral mechanics
- →Build segmentation models based on signup source, behavior signals, and engagement depth
- →Design and execute the launch-day activation sequence to maximize waitlist-to-active conversion
- →Instrument and track waitlist health metrics including open rates, click-throughs, and referral rates
- →Own retention and re-engagement across email, push, in-app messaging, and SMS
- →Design lifecycle campaigns tied to key user milestones
- →Build and optimize behavioral nudge systems to drive the next action
- →Partner with product to identify drop-off points and design interventions
- →Run continuous A/B tests on messaging, timing, channels, and sequencing
- →Report on cohort retention, LTV trends, and campaign-level performance
Requirements
- ✓Experience in lifecycle marketing, CRM, or growth marketing at a consumer app
- ✓Hands-on experience with marketing automation platforms like Braze, Iterable, or Customer.io
- ✓Strong analytical skills with experience in cohorts, funnels, and retention curves
- ✓Experience designing multi-channel lifecycle programs from scratch
- ✓Comfort with SQL or BI tools for self-serve analysis
- ✓Understanding of behavioral psychology as applied to product engagement
