Product Marketing Manager (AI-First, Full-Stack) at Sendbird

Product Marketing Manager (AI-First, Full-Stack) Senior Product Marketing Manager building AI-powered customer experience for enterprise B2B SaaS. Own the full journey—from customer insight to positioning to storytelling to distribution. Role Snapshot • Function: Product Marketing / Customer Marketing • Industry: B2B SaaS / Enterprise Software • Focus: AI-powered Customer Experience • Scope: Full-stack marketing execution • Core Areas: • Product positioning & messaging • Customer storytelling & case studies • Go-to-market strategy • Content & sales enablement • AI-powered marketing workflows • AI & Tools (Nice to Have): ChatGPT, Claude, Cursor, Midjourney, Runway, AI creative or automation tools This isn't a normal marketing job. The Company: Sendbird is on a mission to build the AI workforce of tomorrow. For over a decade, we built the infrastructure behind conversations—chat, voice, video, messaging APIs. We became the #1 CPaaS platform for in-app communications. 4,000+ brands trust us. 7 billion messages flow through our platform every month. 300 million monthly active users. We powered conversations for DoorDash, Match Group, Noom, Yahoo Sports, Rakuten, and thousands of others. We were good at what we did. Really good. We also saw it early: AI would fundamentally reshape how businesses talk to customers. The infrastructure we'd spent a decade building—the plumbing—would become commoditized. The value would move up the stack, into intelligence, into experience, into outcomes. We had a choice: protect what we built, or reinvent ourselves. We chose reinvention. December 2024: We made the full pivot of our company. A complete strategic shift toward AI-first customer experience. February 2025: We launched our AI agent for enterprise CX—built on a decade of conversation data and infrastructure, now with intelligence on top. November 2025: We rebranded the product line to Delight.ai. The name reflects our belief: AI's real promise isn't efficiency or cost savings. It's restoring what customer experience lost somewhere along the way—the feeling of being understood, of being genuinely cared for. We want every customer to feel delighted. Not satisfied. Delighted. The Product: Delight.ai is the AI concierge for customer experience. Most AI agents forget you the moment the conversation ends. Ours doesn't. Delight.ai builds memory over time, learns preferences, and connects context across every channel—chat, SMS, email, voice, WhatsApp—without losing the thread. We're building AI that makes customers feel understood, seen, and remembered. Why AI-First Full-Stack Marketer: Traditionally, this role would be called Product Marketer or Customer Marketer. Depends on which silo you sit in. We don't believe in those silos anymore. AI collapses the boundaries between roles. A single person with the right tools can now do customer research, shape positioning, write a case study, edit a video, build a landing page, and measure performance—all in a week. What used to require five specialists and three rounds of feedback can now be shipped by one person with taste, curiosity, and the right AI stack. Speed wins in AI markets. The landscape moves too fast and we need people who can own the full journey—from insight to asset to distribution—without waiting. The best marketers have always been generalists. The skills that matter—understanding customers, understanding products, synthesizing patterns, communicating clearly—are universal. Specialization was an artifact of complexity. AI dissolves that complexity. So we're not hiring a Product Marketer. We're not hiring a Customer Marketer. We're hiring an AI-First Full-Stack Marketer—someone who can stretch across the entire journey, move fast, and use AI to punch above their weight. The Role: This role reports to the Product Marketing Lead. This team is building a modern storytelling engine at Delight.ai—powered by our customers and accelerated by AI. We're not looking for someone who "knows how to use ChatGPT." We're looking for someone who's already rewired how they work, and uses AI to do things that weren't possible before. We're looking for a marketer who can find the best customer stories, the best product angles, and craft them into narratives that resonate—then get them in front of the people who matter. You'll be part customer marketer, part product marketer, full-time storyteller. You might be this person if: • You've used Claude Code, Claude Cowork, Cursor, Windsurf, Replit, Lovable, or other vibe coding tools • You've experimented with Runway, Midjourney, Pika, or other AI creative tools • You learn new tools in days, not months, and you've taught yourself something no one asked you to learn • You move at a pace that makes other people uncomfortable • You have the agency and curiosity to will an idea into existence • You can talk to a customer for 30 minutes and walk away with a story worth telling • You notice what makes a product feel good—and what makes it feel off • You go down rabbit holes—and come back with something useful You need to have: • 4+ years in marketing or product management • B2B experience • Work you can point to and say "I made that" What you'll actually do: Understand things • Talk to customers. Dig into the product. Know the market cold. • Find the stories hiding in plain sight—the ones no one's told yet. Make things • Case studies, videos, social content, sales decks—whatever the story needs. • Move 10x faster with AI. • Ship, learn, iterate. Repeat. Tell the story • Craft narratives that make people stop scrolling, lean in, remember. • Get the right stories in front of the right people at the right time. • Make customers proud to be part of our story. Make prospects wish they were. Why Sendbird: We're a team of builders and thinkers that refuse to optimize for comfort. We're building the AI agent platform for customer experience —and we intend to own the category. What We Offer Includes (but is not limited to): • 20 days PTO, 13 paid US company holidays, 7 sick days, 1 volunteer day, plus 2 rest/rejuvenation and birthday days off • Company subsidized medical, dental, vision insurance • Flexible spending accounts • Parental leave • Life and disability insurance • Be Your Best Self: An annual stipend of $3,500 (prorated after 3 months) for expenses ranging from professional development classes and training, to personality assessments, gym memberships, books, fitness classes, mental health services, and massages Pay Transparency: For cash compensation, we set standard ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is $140,000 - $180,000. This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above. Flexible Work Policy: We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind, we require all employees within an hour's commute range of their local office to gather with their team in the office three days per week as a minimum. Some of our roles require a more frequent in-office schedule. Please work with your manager to understand the office time requirements for your position. What diversity and inclusion mean to us: There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you. About Sendbird: Combining omnichannel AI and battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale. Trusted by 4,000+ leading apps—including DoorDash, Match Group, Noom, and Yahoo Sports—Sendbird powers over 7 billion conversations every month, offering exceptional reliability, security, and compliance that meet enterprise-level demands. Headquartered in California, Sendbird is backed by ICONIQ, SoftBank, Tiger Global, Y Combinator, and other reputable investors. Related Backgrounds That Translate Well: • Senior Product Marketing Manager • Product Marketing Manager • Customer Marketing Manager • Growth Marketing Manager • B2B Content Marketing Lead • Enterprise SaaS Marketing