Partner Business Development Manager, CRM, EMEA North at ServiceNow

ServiceNow is seeking a visionary and results-driven CRM Partner-Focused Business Development Manager to spearhead the growth of our CRM and AI-powered customer service solutions through strategic partnerships. This role is critical to unlocking the market opportunity for ServiceNow CRM, powered by Now Assist, by enabling partners to build differentiated offerings, scale rapidly, and deliver exceptional customer outcomes. You will be responsible for shaping and executing the partner strategy for CRM, driving pipeline, building partner capability, and fostering innovation across the ecosystem. Key Responsibilities: • Partner Strategy & Ecosystem Development • Define and execute a partner-led growth strategy for ServiceNow CRM, with AI as a core differentiator. • Identify and onboard CRM-specialized partners with the potential to scale and innovate. • Pipeline & Market Expansion • Drive partner-sourced pipeline for CRM and AI-powered customer workflows. • Collaborate with sales, marketing, and partner teams to launch joint GTM initiatives and campaigns. • AI-Driven CRM Expertise • Build AI capability within CRM-focused partners, enabling them to deliver intelligent customer engagement solutions. • Promote adoption of Now Assist for CRM use cases such as case summarization, intelligent routing, and virtual agent enhancements. • Customer Success Through Partners • Ensure partners are delivering measurable business outcomes for customers using ServiceNow CRM and AI. • Track success metrics and support high-impact deployments. • Innovation & Scalable Models • Develop new engagement models and monetization strategies to help partners scale CRM offerings faster. • Pilot co-innovation programs that showcase the power of ServiceNow CRM + AI.Measures of Success: • Growth in partner-sourced CRM pipeline • Increase in CRM and AI-enabled partner capabilities • Documented customer success stories in CRM transformation • Launch and adoption of new scalable CRM partner programs