Marketing Operations Specialist (12M Maternity Cover) at silverfin

Who we are? Silverfin is a cutting-edge cloud software solution built by accountants, for accountants.  Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work. Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance. In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry. Today, Silverfin is trusted by over 1000+ firms across 19 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore. Headquartered in Ghent, with offices in London, Luxembourg, Gouda (NL), and a 2nd office in South of Belgium (Mont-Saint-Guibert), we’re a team of over 200 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting. How would you support our success? We are seeking a highly motivated and organised Marketing Operations Specialist to join our team on a temporary basis of one year to cover maternity leave. You will play a crucial role in managing and optimising our marketing processes and technologies to drive efficiency and effectiveness across the marketing function. The ideal candidate will have a solid background in marketing operations, analytics, reporting and Salesforce CRM, combined with a deep understanding of marketing technologies and automation platforms. Reporting into the Senior Demand Generation Manager, the Marketing Operations Specialist will collaborate closely with various teams, including marketing, sales, and business operations, to ensure seamless execution of campaigns, accurate data management, and insightful reporting. Your Responsibilities • Lead the architecture, implementation, and ongoing optimisation of the marketing automation ecosystem, ensuring seamless integration across CRM, analytics, and revenue platforms. • Design, refine, and govern complex marketing workflows that enhance operational scalability, improve campaign precision, and accelerate the buyer journey. • Establish and uphold rigorous data quality and governance standards, ensuring the marketing database remains accurate, structured, compliant, and actionable. • Own the enrichment of the database to support ABM. Own the marketing segmentation that reflects BU's GTM. • Partner cross-functionally with Demand Gen, Sales, RevOps, and Product Marketing to operationalise campaigns, orchestrate lead processes, and enable personalised lifecycle engagement at scale. • Analyse multi-channel performance data to uncover trends, diagnose inefficiencies, and drive strategic recommendations that elevate marketing effectiveness and revenue contribution. • Own the tracking framework and reporting infrastructure, delivering clear KPIs, attribution insights, and executive-ready dashboards that quantify marketing’s impact. • Develop, execute, and interpret experimentation frameworks (A/B and multivariate testing) to optimise email programs, landing experiences, and conversion paths. • Stay ahead of emerging trends, capabilities, and best practices across MarTech, automation, and analytics, proactively recommending enhancements to the tech stack. • Enable and upskill the marketing organisation through documentation, training, and best-practice guidance on tools, processes, and data usage. • Continuously evaluate and improve operational processes, implementing scalable solutions that increase efficiency, reduce friction, and strengthen alignment across the revenue engine. • Be a strong AI advocate and seek opportunities within our workflows, processes, systems and the wider function to implement AI agents and LLM capabilities to better streamline and scale our operations. What would success look like? • All marketing automation, CRM, and reporting systems run with enterprise-grade reliability, with minimal data discrepancies and a proactive roadmap for ongoing optimization. • Campaigns are executed flawlessly and on schedule, with precise segmentation, complete tracking coverage, and robust attribution models supporting full-funnel insight. • Lead lifecycle frameworks are fully optimized — including scoring, routing, enrichment, and qualification logic — resulting in faster speed-to-lead, stronger conversion rates, and improved alignment with Sales and SDR teams. • High-quality, insight-driven dashboards are delivered to revenue stakeholders, providing real-time visibility into MQLs, pipeline, velocity metrics, and marketing’s impact on revenue. • Data hygiene and governance standards are elevated, with all core systems cleaned, standardized, enriched, and documented for long-term maintainability. • Key processes are re-engineered, simplified, and documented, ensuring seamless handover to the permanent team and minimizing operational friction once the contract ends. • Stakeholders experience measurable improvements in operational efficiency, funnel clarity, and confidence in marketing performance data — with fewer bottlenecks and clearer accountability across the revenue engine. Experience and Qualifications • Proven experience (5+ years) in marketing operations, marketing automation, or a similar role. • Strong understanding and proficient in the use of marketing automation platforms (i.e., HubSpot) and CRM systems (i.e., Salesforce). • Proficiency in data analysis and reporting within Salesforce, with the ability to translate data into actionable insights. • Excellent project management skills and attention to detail. • Strong communication and interpersonal skills, with the ability to collaborate effectively across teams. • Analytical mindset with the ability to think critically and problem-solve. • Familiarity with HTML and CSS for basic email and landing page template editing is a plus. • Relevant certifications in marketing automation or operations are a Big Plus. Skills and knowledge • Strong project management skills with attention to detail and ability to multitask. • Strong project management skills and ability to balance multiple priorities and prioritise effectively. • Strong communication skills, experience with presenting on performance to senior leaders. • Excellent analytical skills: ability to interpret complex data to make informed decisions. • Excellent relationship management, experience with working with multiple stakeholders simultaneously. Attitude and personality-related traits • Highly organized, detail-oriented, and committed to accuracy. • Proactive problem-solver who anticipates issues before they impact the business. • Calm, composed, and reliable under time pressure or shifting priorities. • Collaborative mindset with the ability to partner closely with Marketing, Sales, and RevOps teams. • Curious, analytical, and data-driven — asks “why” before acting. • Clear communicator who can translate technical concepts for stakeholders. • Adaptable, flexible, and willing to dive into unfamiliar systems or processes as needed. We Care For You • Be part of something bigger – Join a growing SaaS company that’s now proudly part of Visma, Europe’s leader in mission-critical cloud software. • A connected team – Take part in regular team activities, retreats, and offsites to keep our culture thriving. • Fair compensation – Receive a competitive rewards package with benefits tailored to your role. • Flexibility with connection – We have a hybrid setup, with a minimum of two days a week in the office. However, we understand that life can be unpredictable, so we offer flexibility to accommodate unexpected events. Our offices in Belgium (Ghent), the UK (London – Old Street / Shoreditch), the Netherlands (Gouda), and Luxembourg provide great spaces to collaborate and connect. How we work At Silverfin, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We're committed to elevating talent by creating an environment where we can all thrive together. We have a unique culture with our values ​​as the backbone: Who we are - Authentically human How we think - With a growth mindset How we act - Bravely,  side by side How we win - By doing what we love At Silverfin we make our own way. We are constantly looking for new and innovative ways to move forward. Continuous learning and development is encouraged to support your personal and professional growth.  At the same time, this opens up many new opportunities that allow our people to grow with Silverfin, and often faster than with other companies. So many ambitious team members have already found their way to a new challenge within Silverfin. We want you to reach your full potential. To get you there, we don't want to think in boxes and over-structure things. So your options are not limited to 1 team or 1 career track. Your talent, motivation and potential play a crucial role in evolving across the teams into new roles.