Marketing Analyst (Remote, Full-Time) [ASPP] at smart-working-solutions

smart-working-solutions

India·9h ago

Mid LevelFull-timeRustGit

Salary Range

$13,600 - $18,400 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Marketing Analyst to join our remote-first team at Smart Working. This role focuses on analyzing marketing data to provide actionable insights that shape marketing strategy and investment decisions.

Key Responsibilities

→Analyze performance across marketing channels including email, push, and paid media
→Assess drivers of acquisition, retention, conversion, and revenue
→Identify trends, form hypotheses, test them, and translate findings into practical recommendations
→Design and evaluate A/B tests to understand the impact of messaging, timing, creative, and audience segmentation
→Interpret results with statistical confidence and clearly communicate outcomes to stakeholders
→Segment customers based on behavior, lifecycle stage, and purchasing patterns
→Generate insights into who buys what, when, and why to support more targeted and effective campaigns
→Build and maintain dashboards and recurring reports covering key marketing KPIs
→Ensure insights are easy to understand and usable by non-technical stakeholders
→Partner closely with retention, acquisition, product, and commercial teams
→Present insights that influence marketing strategy, prioritization, and investment decisions
→Act as a trusted advisor, not just a data provider

Requirements

✓Strong experience querying and analyzing data using SQL
✓Advanced skills in Excel or Google Sheets, including complex formulas and data manipulation
✓Experience using data visualization tools such as Tableau, Looker, or similar
✓Solid understanding of marketing metrics and performance measurement
✓Experience analyzing customer behavior, funnel performance, and experimentation results
✓Ability to translate complex analysis into clear, compelling narratives for non-analytical audiences
✓Strong stakeholder management and communication skills
✓Comfortable working at pace while maintaining analytical rigour and accuracy