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ManagerFull-timeRustData ScienceGitGoAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Socure is seeking a Vertical Marketing Manager to lead strategy and execution for priority industry segments. This role will own vertical positioning, solution packaging, and partner go-to-market strategy for a defined GTM Pod, driving pipeline, revenue growth, and competitive differentiation.
Key Responsibilities
- →Define and execute a vertical marketing strategy for your assigned GTM Pod.
- →Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
- →Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
- →Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
- →Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
- →Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
- →Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
- →Act as the vertical marketing owner for your pod during planning cycles and QBRs.
- →Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
Requirements
- ✓6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
- ✓Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
- ✓Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
- ✓Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
- ✓Analytical rigor and experience tying marketing programs to business outcomes.
- ✓Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.
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