Marketing Operations Manager at starcompliance

starcompliance

US Remote·4h ago

ManagerFull-timeGitGo

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

The Marketing Operations Manager will build the operational backbone that powers StarCompliance marketing performance and pipeline impact. This hands-on role owns marketing systems, data quality, campaign measurement, and insight delivery to ensure Marketing can scale with clarity, consistency, and speed.

Key Responsibilities

→Own day-to-day administration and optimization of HubSpot Marketing, including campaign setup, workflows, lifecycle stages, lead capture, and automation QA and reporting.
→Own Demandbase operations and activation in partnership with Demand Gen Managers.
→Own marketing-related configuration and usage of Salesforce, ensuring alignment with HubSpot.
→Define and document marketing operations processes including campaign intake, SLAs, launch checklists, tagging standards, and QA.
→Serve as the final line of defense for marketing data quality and performance reporting.
→Collaborate with Demand Gen Managers to ensure every campaign is properly tagged, tracked, and measurable.
→Own lead management operational workflows including lead scoring, routing, enrichment, lifecycle stage progression, and nurture entry criteria.
→Maintain data integrity across systems.
→Participate in Marketing QBRs and deliver performance reporting across funnel and channel metrics.
→Build dashboards and insight packs that tell the story behind the numbers.
→Review Salesforce pipeline hygiene and identify pipeline risks.
→Act as the operational backbone for Demand Generation, Product Marketing, and Digital Marketing teams.

Requirements

✓4–7 years of experience in Marketing Operations / Revenue Operations/ Marketing Analytics, ideally in B2B SaaS or enterprise technology.
✓Expert-level proficiency in HubSpot, Salesforce, and Demandbase.
✓Strong command of marketing operations fundamentals: attribution concepts, funnel metrics, lead management, segmentation, and campaign governance.
✓Experience supporting an account-based or intent-informed GTM motion.
✓Bachelor’s degree in Marketing, Business, or related field required.