Lifecycle Marketing Manager at Startengine

Startengine

Remote·2h ago

ManagerFull-time

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We’re looking for a Client Lifecycle Marketer to own lifecycle marketing initiatives for issuers raising capital on our platform. This role will build and operate scalable, high-performing email/SMS/communications programs that help issuers move through key milestones, improving issuer experience and measurable outcomes.

Key Responsibilities

→Own issuer lifecycle strategy across onboarding, activation, launch readiness, live fundraising, and post-raise nurture/retention.
→Build and optimize HubSpot programs: workflows, sequences, lists/segments, lead scoring, and lifecycle stage logic.
→Create and manage multi-channel communications including onboarding series, milestone reminders, compliance-oriented comms, performance check-ins, and re-engagement programs.
→Develop segmentation based on issuer stage, industry, fundraising status, behavior, and operational signals.
→Run testing and optimization: A/B tests, deliverability monitoring, template improvements, send-time experiments.
→Partner with Directors of Funding Growth to align messaging with client needs and surface insights.
→Collaborate with Product/Eng/Ops to ensure events/data are usable in HubSpot.
→Maintain a content library of modular templates/snippets.
→Report on results weekly/monthly and translate performance into action.

Requirements

✓3–6+ years in lifecycle/CRM marketing, marketing operations, or retention marketing (B2B, fintech, marketplaces, or SaaS a plus)
✓HubSpot power user: building workflows, segmentation, automation, reporting; comfort debugging logic
✓Strong copy and messaging instincts with a customer-first, outcomes-driven approach
✓Analytical mindset: ability to use data to prioritize, test, and optimize
✓Experience with email program management (templates, testing, deliverability basics)
✓Comfortable operating cross-functionally and managing multiple stakeholders