Industry Field Marketing Manager, Greater China at Stripe

Stripe

Singapore·10h ago

ManagerFull-timeRustGitGoAPI

Salary Range

$78,336 - $105,984 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for an Industry Field Marketing Manager to join Stripe's Greater China team. This role focuses on developing and executing field marketing strategies for priority industries, driving pipeline creation and revenue contribution across the region.

Key Responsibilities

→Craft and lead the Greater China industry marketing strategy, owning end-to-end field marketing programs to support priority verticals across the region.
→Drive measurable impact across the full sales funnel, including pipeline creation, deal acceleration, customer acquisition, expansion, and long-term engagement within defined industry segments.
→Build deep, trusted partnerships with Industry Sales, SDR, and Solutions Architecture teams; co-develop vertical GTM plans with sales leadership.
→Partner closely with APAC Demand Generation and Product Marketing to refine industry-specific targeting, segmentation, and messaging.
→Design and execute full-funnel industry marketing motions, including digital campaigns, content-led programs, account-based marketing (ABM), executive roundtables, webinars, and industry forums.
→Translate Stripe’s platform capabilities into differentiated, industry-relevant value propositions aligned to sector-specific trends and regulatory considerations.
→Develop and nurture strategic industry ecosystems, including partners, associations, media platforms, and solution collaborators.
→Track, analyze, and communicate program performance with rigor; continuously optimize programs for efficiency, scale, and revenue impact.

Requirements

✓8+ years of relevant B2B marketing experience, with strong focus on industry marketing, field marketing, ABM, or demand generation, including 5+ years focused on the Greater China market.
✓Proven experience marketing to enterprise or mid-market customers within defined industry verticals.
✓Demonstrated ability to design and execute regional B2B industry marketing strategies in China that deliver against full-funnel metrics.
✓Hands-on experience with industry content development, executive engagement programs, vertical events, ecosystem partnerships, and multi-touch campaigns.
✓Native or fluent Mandarin required; strong English proficiency preferred.
✓Strong cross-functional leadership and collaboration skills, with a track record of working closely with Industry Sales, SDRs, Solutions Architecture, and regional stakeholders.