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ManagerFull-timeGoAIML
Salary Range
$176,800 - $239,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Manager to join the Tala team. This role will be responsible for defining and delivering an exceptional customer experience by understanding our customers' lives and the markets they operate in.
Key Responsibilities
- →Drive messaging and go-to-market planning for new products and services
- →Build, manage, and execute end-to-end customer lifecycle campaigns
- →Identify improvements to messaging and initiate experiments to test hypotheses
- →Spearhead product positioning and messaging for new product launches
- →Generate cross-functional partnership and operational alignment across diverse teams
- →Define user segments and create tailored campaigns for key customer personas
- →Cultivate and communicate a deep understanding of Tala’s audience and competitive landscape
- →Build and manage regional team with members located in key markets
- →Attend key local and regional events and activations as needed
- →Maintain semi-regular facetime with regional and Philippines CLT and marketing team members
Requirements
- ✓5+ years experience in Marketing, with expertise in building and managing mobile marketing campaigns
- ✓Demonstrated ability to create go-to-market plans for new products
- ✓Comfortable working in a fast-paced, dynamic environment with distributed teams
- ✓Strong data analysis skills and ability to translate data into actionable insights
- ✓Strong writing skills and careful attention to detail
- ✓Self-starter, solution-oriented, and can-do attitude
- ✓Understanding of the Philippines’s FinTech and/or consumer mobile ecosystem (preferred)
- ✓Hands-on experience launching and scaling products for developing markets (preferred)
- ✓Competent in using Braze or similar marketing CRM (preferred)
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