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DirectorFull-timeGitGo
Salary Range
$200,000 - $250,000 /year
About the Role
We are looking for a Director of Paid Growth Marketing to join Talkiatry and scale our paid patient acquisition engine. This leader will drive efficient performance while building systems and strategies for the next stage of growth.
Key Responsibilities
- →Own and manage the paid investment strategy against CAC, bookings, and visit volume goals
- →Build rigorous weekly and monthly forecasts and pacing models
- →Translate annual growth targets into a forward-looking acquisition roadmap
- →Evaluate marginal efficiency and incremental return across the portfolio
- →Own the full paid portfolio across in-house digital and agency-supported offline channels
- →Integrate emerging offline channels into core planning and forecasting
- →Design and operationalize structured testing roadmaps across ads, landing pages, and audiences
- →Synthesize insights across attribution, incrementality testing, and media mix modeling
- →Lead, grow, and develop a high-performing paid team
Requirements
- ✓8–10+ years leading revenue-driving paid B2C acquisition programs
- ✓Experience allocating significant paid budgets across digital and offline channels
- ✓Strong forecasting discipline with experience building bottom-up acquisition models
- ✓Experience operating in multi-method measurement environments
- ✓Deep, hands-on analytical fluency with Google Sheets/Excel, BI tools, and SQL
- ✓Demonstrated ability to incubate and scale new growth vectors
- ✓Track record of designing and operationalizing creative testing roadmaps
- ✓Strong executive communication skills
- ✓Demonstrated ability to build and develop high-performing teams
Benefits
- ★Top-notch team motivated to make a difference in mental health care
- ★Collaborative environment at a fast-paced startup
- ★Excellent benefits including medical, dental, vision, 401K with match, generous PTO, paid holidays, and paid parental leave
- ★Opportunities for career growth and skill development with the Learning team
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