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ManagerFull-timeGit
Salary Range
$95,000 - $110,000 /year
About the Role
Tapas Entertainment is seeking a Marketing Manager to lead initiatives to attract and engage new readers, expand brand presence, and connect audiences with our diverse catalog of webcomics and web novels.
Key Responsibilities
- βDevelop and execute marketing strategies to strengthen Tapasβ presence in the U.S. and drive measurable audience growth across webcomics and web novels.
- βManage and mentor the marketing team, providing strategic direction while delegating day-to-day execution.
- βRepresent Tapas in strategic discussions with key stakeholders from our parent company in South Korea, providing U.S. market insights, campaign performance reports, and recommendations for future opportunities.
- βOversee campaign planning and creative direction for new launches, events, and platform initiatives, ensuring alignment with business goals and brand identity.
- βPartner with Content, Design, and Operations teams to align marketing initiatives with Tapasβ overall business goals.
- βReview campaign performance, identify key insights, and guide the team in refining strategies to drive engagement and retention.
- βShape and evolve Tapasβ brand identity while cultivating strong community engagement on social platforms that foster lasting connections with readers and creators.
Requirements
- β6β9 years of experience in marketing, digital media, or related fields (entertainment or publishing experience preferred).
- βProven track record of developing and executing marketing campaigns for digital platforms, apps, or online publishers.
- βData-driven mindset with the ability to translate analytics and insights into actionable strategies.
- βStrong understanding of Korean webcomics and culture, with additional familiarity or interest in manga and anime preferred.
- βBonus: Familiarity with the U.S. comics or publishing landscape.
- βBonus: Ability to understand or speak Korean (a plus, not required).
