Director of Product Marketing, Cash and Home Lending at wealthfront

wealthfront

Palo Alto, CA (Open to US-based Remote)·2d ago

DirectorFull-timeGo

Salary Range

$136,000 - $184,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

Wealthfront is seeking an experienced Director of Product Marketing to lead go-to-market strategy for their Banking and Home Lending businesses. This role involves shaping a world-class Product Marketing team while diving into customer insights, crafting product narratives, and identifying new growth opportunities.

Key Responsibilities

→Lead the team in crafting and executing strategies to bring new products to market
→Develop positioning, audience, and distribution strategies for new and existing products
→Develop and optimize experiments to identify the most effective way to reach and convert audiences
→Partner with Product, consumer research, engineering, and design teams to develop a product roadmap
→Craft focused briefs for creative teams to execute against
→Highlight trends that can inform creative strategy
→Lead business performance recaps with executive leadership
→Manage a team of product marketers, contributing to a culture of excellence

Requirements

✓8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
✓Strong communication, presentation, and writing skills
✓Strategic thinker who values creativity and marketing effectiveness
✓Ability to bring structure to ambiguity and distill insights into actionable plans
✓Data-driven mindset with experience running messaging tests and A/B experiments
✓Experience managing and developing a team of marketers
✓Bachelor's degree or higher