Trade Marketing Manager at TheWonderfulCompany

• Spearhead the development of the U.S. trade marketing strategy in partnership with U.S. Sales and Brand Marketing, ensuring alignment to commercial priorities while delivering against the annual calendar and key focus periods • Lead all trade and shopper marketing programs and toolkits for the U.S. Sales (Retail, On-Premise) team at the national, regional, and retailer-specific level, including consumer sweepstakes, cross-promotions, and coupon programs that drive secondary display and incremental volume • Develop account-specific point-of-sale materials in close collaboration with Brand Marketing, Sales, internal design teams, and external vendors, ensuring brand consistency and in-market effectiveness • Own and manage the annual trade marketing budget, including planning, tracking, and optimization of spend to maximize ROI • Evaluate promotional effectiveness using Circana, Margin Minder, and internal sales data, translating insights into actionable recommendations to improve performance • Create and manage coupon programs end-to-end, including execution, tracking, and analysis of redemption to inform future optimization • Administer and maintain the SharePoint site, ensuring timely distribution of marketing materials to the Sales team and delivering clear, consistent weekly sales communications • Oversee POS fulfillment vendor operations, ensuring accuracy, cost efficiency, and on-time delivery of materials • Occasional travel to support sales meetings and key account engagements