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ManagerFull-timeAWSData ScienceGitAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Growth Marketing Manager, SEM to join our team at Thumbtack. This role focuses on executing and improving Thumbtack’s paid search strategy to capture customer demand for local services.
Key Responsibilities
- →Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth
- →Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs
- →Develop experimentation roadmap for ad copy, keywords, bidding and more
- →Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools
- →Own the tracking, attribution, and measurement of performance metrics using a combination of in-house and third-party data
Requirements
- ✓8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs
- ✓Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
- ✓Ability to manage relationships with a large portfolio of ad vendors and partners
- ✓Ability to define and execute on a 6-12 month roadmap with aggressive milestones
- ✓Experience with TROAS + LTV bidding
- ✓Strong data analytics skills (pivot tables, vlookups, basic modeling)
- ✓Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis
Free to sign up. Takes 30 seconds.
