Field Marketing Manager at ServiceNow

• Collaborate closely with the ServiceNow headquarters (US) team to stay informed on globally-driven campaigns, curate and select initiatives most relevant to the Japanese market, and lead projects to localize and deploy them in partnership with the Japan marketing team • Work in close alignment with the ServiceNow headquarters (US) team to drive awareness and adoption of the new "Buying Group" concept within the Japan marketing team • Lead the development of content strategies primarily for online marketing campaigns — both online and offline — overseeing the translation process for localized content and managing end-to-end project leadership when content is produced independently • Plan and execute co-marketing campaigns in collaboration with partners • Work cross-functionally with regional sales teams including Account Executives, Account Development Reps, Solution Sales Reps, and Solution Consultants to deliver best-in-class demand generation campaigns and activities • Manage and execute targeted marketing plans to include online and offline lead generation programs and field campaigns that support pipeline acceleration and new customer acquisition • Provide end-to-end logistical campaign support including contract negotiation, vendor management, campaign creation, lead-flow management, internal/external communications, etc. • Engage with Account Development Reps to track lead follow-up, qualification, and conversion • Monitor, analyze, and report on marketing campaign effectiveness and ROI • Evaluate marketing opportunities with third-party vendors, partners, and agencies to support the overall GTM plan • Recommend and pilot new marketing tactics to grow pipeline and/or improve efficiencies • Manage a marketing budget and track spend • Work with Internal Marketing teams to understand market needs and best metrics for success • Translate goals into a digital acquisition strategy, providing media best digital assets around optimal targeting. • Own process of obtaining of all creative and tracking assets needed to launch campaign • Provide scorecards to management team and own campaign maintenance report and other detailed reports related to the forecasting and performance of campaigns