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ManagerFull-timeGit
Salary Range
$105,000 - $135,000 /year
About the Role
Tovala is seeking a Growth Marketing Manager to drive customer acquisition through Meta, our largest paid social channel. This hands-on role involves building campaigns, testing audiences, and optimizing spend to meet acquisition targets.
Key Responsibilities
- →Build, manage, and scale Meta campaigns end-to-end, from account structure to budget allocation
- →Run a structured weekly testing cadence across creative, audiences, and placements
- →Brief the creative team on resonating concepts and source new assets economically
- →Analyze campaign performance data to identify trends and make budget recommendations
- →Work within our internal attribution system to understand true channel performance
- →Identify opportunities to improve conversion rates across the acquisition funnel
- →Communicate performance results and strategic recommendations to stakeholders
- →Stay current on Meta platform changes and emerging best practices
- →Explore expansion opportunities into additional paid social and digital channels
Requirements
- ✓3-5 years of hands-on experience managing Meta ad campaigns at significant monthly spend levels
- ✓Expertise in Meta Ads, including campaign structure, audience building, and creative testing
- ✓Experience adapting strategy with algorithm changes
- ✓Understanding of how creative drives performance on Meta
- ✓Comfortable with marketing analytics and attribution models
- ✓Bias toward action and ownership
- ✓Strong analytical skills to turn data into recommendations
- ✓Experience in DTC or subscription is a plus
Benefits
- ★Flexible paid time off (minimum 15 days)
- ★Comprehensive healthcare coverage
- ★401k with match
- ★Free Tovala Smart Oven and discounted meals
- ★Paid holidays and winter shutdown
- ★Various perks including recognition programs, learning stipend, and swag
Free to sign up. Takes 30 seconds.
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