CRM Specialist at Trustedhousesitters.com

<div aria-live="polite" aria-busy="false" dir="ltr" id="model-response-message-contentr_28fa6e3424f4d94f"> <pre><strong>Fully Remote (UK based) | £34-44k + Gifted Equity | B Corp Certified</strong></pre> <h3 data-path-to-node="6">The Mission</h3> <p data-path-to-node="7" id="p-rc_8b2641a427ef08d8-19">TrustedHousesitters is on a mission to become the world’s most-loved travel solution for pet people.<sup data-turn-source-index="1"></sup> We’ve built a global community where pet owners and sitters connect to keep pets happy at home while their humans explore the world.</p> <p data-path-to-node="8"><br>We’ve already reached 280,000 members, but we’re just getting started. To get from "zero-to-one" to "one-to-two," we need a CRM team that doesn't just send emails, but builds an engine of trust and conversion. That’s where you come in.</p> <h3 data-path-to-node="9">The Role: Hands-on, Technical, and Impact-Driven</h3> <p data-path-to-node="10">We’re looking for a CRM Specialist who loves the "how" as much as the "why." Sitting within our New Member Revenue Alliance, you’ll be the driving force behind our acquisition-focused owned channels.</p> <p data-path-to-node="11">This isn't a "rinse and repeat" execution role. While you’ll be building and launching campaigns (from our core <em data-path-to-node="11" data-index-in-node="112">Trusted Times</em> newsletter to reactive sitter-acquisition pushes), you’ll also have the autonomy to look at a flow and say, <em data-path-to-node="11" data-index-in-node="234">"I think we can optimise this."</em> You’ll be the bridge between strategic vision and technical reality, helping us personalise at scale.</p> <h3 data-path-to-node="12">What you’ll be doing:</h3> <ul data-path-to-node="13"> <li> <p data-path-to-node="13,0,0"><strong data-path-to-node="13,0,0" data-index-in-node="0">Campaign Architecture:</strong> Own the end-to-end execution of lifecycle and seasonal acquisition campaigns across Email, Push, and eventually In-App messages.</p> </li> <li> <p data-path-to-node="13,1,0"><strong data-path-to-node="13,1,0" data-index-in-node="0">The "Always-On" Engine:</strong> Manage and optimise our automated journeys. You’ll be looking for the "building blocks" that turn a curious pet lover into a lifelong member.</p> </li> <li> <p data-path-to-node="13,2,0"><strong data-path-to-node="13,2,0" data-index-in-node="0">Rapid Experimentation:</strong> Run A/B tests on copy, creative, and segmentation. You’ll maintain a "test and learn" log that guides our future strategy.</p> </li> <li> <p data-path-to-node="13,3,0"><strong data-path-to-node="13,3,0" data-index-in-node="0">Cross-Functional Collaboration:</strong> Partner with Creative, Data, and Product teams to ensure our CRM activity isn't a silo, but a core pillar of the member experience.</p> </li> <li> <p data-path-to-node="13,4,0"><strong data-path-to-node="13,4,0" data-index-in-node="0">Performance Storytelling:</strong> Own the reporting for conversion automations. You won't just report numbers; you'll identify the <em data-path-to-node="13,4,0" data-index-in-node="123">opportunities</em> behind them.</p> </li> <li> <p data-path-to-node="13,5,0"><strong data-path-to-node="13,5,0" data-index-in-node="0">Team Player Mentality:</strong> While your focus is acquisition, we’re a close-knit "all paws on deck" team. If a teammate needs a hand with member loyalty or data ops, you’re ready to dive in.</p> </li> </ul> <h3 data-path-to-node="14">Who you are:</h3> <ul data-path-to-node="15"> <li> <p data-path-to-node="15,0,0"><strong data-path-to-node="15,0,0" data-index-in-node="0">The CRM Practitioner:</strong> You have 2+ years of hands-on experience in CRM or lifecycle marketing. You understand the "logic" behind a send as much as the creative.</p> </li> <li> <p data-path-to-node="15,1,0"><strong data-path-to-node="15,1,0" data-index-in-node="0">Technically Curious:</strong> You don’t need to be a Braze expert on day one, but you <em data-path-to-node="15,1,0" data-index-in-node="77">must</em> have the curiosity to get under the hood of a tech stack. If you’ve mastered Salesforce or Customer.io, you’ll thrive here.</p> </li> <li> <p data-path-to-node="15,2,0"><strong data-path-to-node="15,2,0" data-index-in-node="0">Bias for Action:</strong> You prefer "shipping and iterating" over endless polishing. You understand that in a scale-up, speed-to-learn is our biggest advantage.</p> </li> <li> <p data-path-to-node="15,3,0"><strong data-path-to-node="15,3,0" data-index-in-node="0">Commercially Conscious:</strong> You’re curious about the "brass tacks" - how our funnels work and how your work directly contributes to the business growing.</p> </li> <li> <p data-path-to-node="15,5,0"><strong data-path-to-node="15,5,0" data-index-in-node="0">The Self-Starter:</strong> You're comfortable with a bit of ambiguity. You don’t wait for a manual; you go out, trial, error, and figure it out.</p> </li> </ul> <h3 data-path-to-node="16">Bonus points for:</h3> <ul data-path-to-node="17"> <li> <p data-path-to-node="17,0,0">Direct experience with <strong data-path-to-node="17,0,0" data-index-in-node="23">Braze</strong> or <strong data-path-to-node="17,0,0" data-index-in-node="32">Amplitude</strong>.</p> </li> <li> <p data-path-to-node="17,1,0">Experience in an "App-first" environment.</p> </li> <li> <p data-path-to-node="17,2,0">A background in marketplaces, travel, or (of course) the pet industry.</p> </li> </ul> <hr data-path-to-node="18"> <h3 data-path-to-node="19">The Process</h3> <ol data-path-to-node="20" start="1"> <li> <p data-path-to-node="20,0,0"><strong data-path-to-node="20,0,0" data-index-in-node="0">Talent Screen:</strong> A chat with our Talent team.</p> </li> <li> <p data-path-to-node="20,1,0"><strong data-path-to-node="20,1,0" data-index-in-node="0">Hiring Manager Deep-Dive:</strong> A technical/experience overview with the Hiring Manager.</p> </li> <li> <p data-path-to-node="20,2,0"><strong data-path-to-node="20,2,0" data-index-in-node="0">The Case Study:</strong> A practical task to see how you approach a real-world acquisition problem.</p> </li> <li> <p data-path-to-node="20,3,0"><strong data-path-to-node="20,3,0" data-index-in-node="0">The Team Meet:</strong> A chance to meet the wider CRM team.&nbsp;</p> </li> </ol> </div>