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SeniorFull-timeGit
Salary Range
$39,780 - $53,820 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Digital and Social Media Marketing Manager to join Visa. This role will work hand-in-hand with the Brand Core Marketing Specialist 360 to enhance campaign performance, ensure message consistency, and create integrated regional consumer experiences.
Key Responsibilities
- →Design and execute the social media strategy for CARCAM aligned with Visa’s regional brand objectives.
- →Support and manage Visa’s social presence together with the brand leads in the markets of Costa Rica, Panama, Guatemala, Dominican Republic, Jamaica, Trinidad & Tobago, and Puerto Rico.
- →Partner closely with the 360 Marketing Specialist to align campaign messaging, amplify brand initiatives across social, and translate regional narratives into platform-tailored content.
- →Oversee multi-market content creation, localization, and deployment.
- →Lead development of social assets: short videos, storytelling, educational content, and always-on campaigns.
- →Build and manage paid social strategies, including audience segmentation, optimization, and A/B testing.
- →Collaborate with agencies, creators, and platform representatives (Meta, TikTok, YouTube, X, LinkedIn).
- →Track performance metrics such as engagement, reach, sentiment, conversions, and share of voice.
- →Translate insights from social analytics, Google data, media reports, and transaction trends into action.
- →Support digital partnerships and social components of co-branded initiatives.
Requirements
- ✓Deep expertise in social media platforms, content creation, analytics, and paid social.
- ✓Experience in designing and executing social media strategies.
- ✓Ability to manage multi-market content creation and localization.
- ✓Strong understanding of paid social strategies and optimization techniques.
- ✓Experience collaborating with agencies, creators, and platform representatives.
- ✓Ability to track and analyze performance metrics and translate insights into action.
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About Visa
Visa is a global technology company that operates at the forefront of the payments industry, facilitating electronic funds transfers across the world. Founded in 1958 as BankAmericard and evolving into Visa Inc. in 2007, the company has established itself as a cornerstone of modern financial infrastructure. Headquartered in the United States, Visa provides the technological backbone that enables billions of transactions annually, connecting consumers, businesses, banks, and governments in over 200 countries and territories. Its network, VisaNet, is renowned for its security, reliability, and scalability, processing transactions with speed and precision. Visa offers a comprehensive suite of payment solutions, including credit, debit, prepaid, and commercial products, all designed to enhance the way people and businesses transact. Key features of Visa’s services include advanced security protocols such as tokenization and biometric authentication, global acceptance at millions of merchant locations, and innovative digital payment options like contactless and mobile wallet integrations. The company primarily targets consumers seeking convenient and secure payment methods, merchants aiming to streamline operations and reduce fraud, and financial institutions looking to offer competitive payment products. Visa’s solutions are particularly valuable in the retail, hospitality, and e-commerce sectors, where seamless and secure transactions are critical. Visa holds a dominant position in the global payments industry, processing trillions of dollars in transactions each year and setting industry standards for innovation and security. The company’s notable achievements include pioneering the introduction of credit cards, driving the adoption of contactless payments, and leading initiatives to combat fraud and promote financial inclusion. Visa’s unique value proposition lies in its ability to combine a vast, interconnected network with cutting-edge technology, enabling faster, safer, and more inclusive financial transactions worldwide. Its commitment to sustainability and digital transformation further solidifies its role as a leader in shaping the future of payments.
