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SeniorFull-timeAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Product Manager to lead the strategy, development, integration, and optimization of Visa Marketing 360, Visa’s global marketing automation and personalization platform. This role involves partnering with various teams to deliver scalable, data-driven marketing capabilities that enable personalized customer engagement, acquisition, and retention.
Key Responsibilities
- →Develop and communicate an AI-driven product vision, ensuring AI is a core enabler of personalization, automation, and predictive capabilities.
- →Lead the integration of Visa Marketing 360 with key partners, ensuring seamless data flows, personalization, and automation capabilities.
- →Translate marketing objectives into clear product requirements, user stories, acceptance criteria, and success metrics.
- →Manage the product backlog and prioritize features based on business value, user feedback, and analytics.
- →Partner with engineering, design, and analytics teams to deliver high-quality platform enhancements on time and within scope.
- →Ensure AI capabilities are embedded in the product roadmap, balancing innovation with scalability and compliance.
- →Partner closely with global, regional, and market-level Visa marketers to understand their goals and design scalable solutions.
- →Leverage AI-based analytics tools to optimize journeys, predict behavior, and maximize ROI.
- →Ensure all marketing activities comply with Visa’s data privacy, security, and regulatory requirements.
- →Monitor the competitive MarTech landscape, industry trends, and emerging best practices to inform platform innovation.
Requirements
- ✓Data-Driven Decision Maker: Comfortable using analytics to inform actions.
- ✓Martech Advocate: Passionate about enabling marketing teams with the right tools and capabilities.
- ✓Global Collaborator: Skilled at working across cultures, time zones, and business contexts.
- ✓Change Leader: Able to drive adoption in complex organizational environments.
- ✓CX Visionary: Deep understanding of where CX platforms are headed, with the ability to shape Visa Marketing 360’s roadmap accordingly.
- ✓AI Innovator: Skilled at applying AI to solve complex marketing challenges, focusing on driving efficiencies and innovation.
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