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LeadFull-timeRustAI
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We’re looking for a Demand Generation Manager to own and scale key top-of-funnel demand generation programs. This role is responsible for driving high-quality leads, improving conversion across the funnel, and partnering closely with Growth and Sales to turn demand into pipeline and revenue.
Key Responsibilities
- →Own the execution and optimization of top-of-funnel demand generation across multiple channels, including paid media, lifecycle programs, content, partnerships, and experiments.
- →Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact.
- →Partner closely with Sales and RevOps to align on ICPs, lead definitions, routing, feedback loops, and pipeline goals.
- →Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration.
- →Build and maintain clear reporting on funnel performance, identifying opportunities to improve conversion rates at each stage.
- →Launch and scale new demand programs, bringing structure and clarity to ambiguous projects and under-defined initiatives.
- →Collaborate cross-functionally with Sales, RevOps, Product Marketing, Data and Creative to ensure tight execution and shared accountability.
Requirements
- ✓A proven track record of growing top-of-funnel leads through multiple channels, with deep hands-on experience in paid media.
- ✓Experience partnering with sales organizations, with a solid understanding of how marketing contributes to pipeline and revenue.
- ✓Strong understanding of the full funnel, including lead generation, qualification, conversion, and optimization.
- ✓Analytical mindset with the ability to use data to diagnose problems, prioritize opportunities, and measure impact.
- ✓Comfort operating with autonomy in a fast-moving environment, with a strong bias toward execution and delivery.
- ✓Clear, structured thinking and strong communication skills.
