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SeniorFull-timeGitAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
The Senior Content Marketing Manager develops and executes high-impact content that supports WD’s corporate marketing strategy and brand storytelling. This role partners closely with cross-functional teams and technical subject matter experts to create content that informs, engages, and positions WD as a leader in data infrastructure and storage innovation.
Essential Duties & Responsibilities
• Write and develop compelling content for the WD Blog, website, social media channels, YouTube, and external publications.
• Translate complex technical concepts into clear, engaging narratives for enterprise and technology audiences.
• Provide strategic input into and help manage a shared editorial and content calendar across corporate marketing and partner teams.
• Collaborate with engineering, product, and other subject matter experts to ensure content is technically accurate and aligned with WD’s innovation story.
• Partner with cross-functional teams—including creative design, web operations, and social media—to bring content to life across channels and formats.
• Support corporate storytelling initiatives including thought leadership, executive content, and industry commentary.
• Identify content opportunities aligned with WD’s core marketing pillars and key industry trends across AI, cloud, and data infrastructure.
• Monitor content performance and partner with digital teams to optimize for reach, engagement, and discoverability.
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About WesternDigital
Western Digital is a global leader in data storage solutions, providing innovative technologies to manage, store, and protect digital information. Headquartered in the United States, the company has been at the forefront of the storage industry since its founding in 1970, evolving from a semiconductor manufacturer to a pioneer in hard drives, solid-state drives, and cloud storage solutions. With a strong presence in both consumer and enterprise markets, Western Digital plays a critical role in enabling the digital transformation across various sectors, including entertainment, healthcare, and enterprise data centers. The company offers a comprehensive portfolio of storage products, including high-capacity hard drives, high-performance solid-state drives, and data center solutions tailored for scalability and reliability. Key features of their products include advanced data protection technologies, energy efficiency, and seamless integration with cloud platforms. Western Digital serves a diverse audience, from individual consumers seeking reliable storage for personal devices to large enterprises requiring robust data management systems. Their solutions are designed to meet the growing demands of data-intensive applications, ensuring speed, durability, and ease of use. Western Digital has achieved significant milestones, including being a key supplier to major cloud service providers and holding a leading market share in the storage industry. The company’s unique value proposition lies in its ability to combine cutting-edge technology with decades of expertise, delivering solutions that address the evolving needs of the digital age. By continuously innovating and investing in research and development, Western Digital remains a trusted partner for organizations and individuals alike, ensuring that data is stored securely and accessed efficiently.
