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LeadFull-time
Salary Range
$76,500 - $103,500 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Wheely is a high-end ride-hailing service redefining premium transportation across major cities in Europe and the Middle East. We are seeking a CRM Technical Lead to take ownership of our CRM function and oversee lifecycle marketing, newsletters, and loyalty campaigns.
Key Responsibilities
- →Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives
- →Drive continuous improvement of business and channel-specific KPIs
- →Identify and integrate opportunities from product/city launches and key event moments into lifecycle programs
- →Collaborate with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on email strategy, technical integrations, and product enhancements
Requirements
- ✓5+ years of hands-on experience in CRM campaign management
- ✓Extensive experience with customer engagement and marketing automation platforms such as Braze, Iterable or similar
- ✓Proven expertise in A/B and multivariate testing
- ✓Strong data-driven mindset with the ability to independently pull and analyze segmentation, engagement, and performance metrics
- ✓Proficiency in basic HTML/CSS troubleshooting and templating languages for personalization
Benefits
- ★Competitive salary and equity package
- ★Private Medical Insurance
- ★Dental Insurance
- ★Life and critical illness insurance
- ★Monthly credit for Wheely journeys
- ★Lunch allowance
- ★Cycle to work scheme
- ★Professional development subsidies
- ★Best-in-class equipment
