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DirectorFull-timeData ScienceAI
Salary Range
$136,000 - $184,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
WHOOP is seeking a Director of Lifecycle Marketing Campaign Operations to lead the operational backbone of their lifecycle marketing engine. This role combines strategic leadership with hands-on operational excellence to ensure campaigns are launched with speed, precision, and quality across various channels.
Key Responsibilities
- →Own end-to-end lifecycle campaign operations, ensuring high-quality, on-time delivery across email, push, in-app, and emerging channels
- →Lead and scale the Campaign Operations team, setting clear standards for execution, QA, prioritization, and career development
- →Lead complex Martech solutioning for advanced use cases, driving best practices in automation, personalization, experimentation, and platform governance
- →Leverage AI and automation to improve operational efficiency, campaign quality, and speed-to-launch
- →Establish and evolve campaign governance (intake, calendars, SLAs, QA frameworks, documentation)
- →Partner cross-functionally with Lifecycle Marketing, Growth, Data Science, Product, Engineering, and Creative to align goals and execution
- →Monitor and analyze campaign performance, translating insights into recommendations and operational improvements
- →Balance strategic thinking with hands-on operational leadership in a fast-paced, high-growth environment
Requirements
- ✓8+ years experience in Lifecycle Marketing, Marketing Operations, or Martech
- ✓4+ years leading teams, including experience managing managers
- ✓Hands-on Iterable or similar ESP expertise required, with deep understanding of lifecycle campaign execution
- ✓Proven experience applying AI or advanced automation to marketing operations or campaign quality
- ✓Strong operational rigor with exceptional attention to detail and process discipline
- ✓Demonstrated ability to manage multiple complex initiatives simultaneously
- ✓Highly analytical, with the ability to use data to inform decisions and optimization
- ✓Builder mindset with comfort creating structure and clarity in ambiguous environments
